Picture this: launching your online store with a platform that not only dazzles but also ranks high on search engines. Let’s make it happen! Choosing the right ecommerce platform is a crucial step toward achieving SEO success. With countless options out there, you might be wondering which ecommerce platform is best for SEO. Fear not, as this guide is here to illuminate your path.

In the bustling world of ecommerce, understanding SEO and its impact is vital. We’ll start by exploring why SEO matters and the basics every store owner should know. Next, we’ll dive into the top ecommerce platforms, like Shopify, WooCommerce, and BigCommerce, examining their SEO features. But we won’t stop there; we’ll uncover some hidden gems offering unexpected SEO strengths.

Once you’ve chosen your platform, optimizing it for SEO becomes your next mission. We’ll share expert tips for on-page optimization and show you how to leverage advanced plugins and tools. Through real-world case studies, you’ll see examples of businesses that have skyrocketed their traffic and rankings.

Finally, we’ll look into the future of SEO, discussing trends like AI and voice search optimization. By the end of this guide, you’ll be equipped with the knowledge to choose the best platform for your needs and stay ahead in the ever-evolving ecommerce landscape.

Understanding SEO and Its Impact on Ecommerce

Why SEO Matters in Ecommerce

Imagine having an incredible product lineup but no one can find your store. This is where Search Engine Optimization (SEO) comes into play. SEO acts as the bridge between your ecommerce platform and potential customers, ensuring that your store is not lost in the vast digital sea. By optimizing your ecommerce site for search engines, you increase your visibility, drive more traffic, and ultimately boost sales. In today’s competitive market, understanding which ecommerce platform is best for SEO can make all the difference in your business’s success.

SEO is critical because it aligns with how consumers explore products online. A study by BrightEdge found that organic search accounts for 53% of all website traffic. This means that more than half of your potential customers could be reaching your store through search engines if your SEO strategy is effective.

SEO Basics Every Store Owner Should Know

To harness the full power of SEO, you need to understand its fundamental elements. Here’s a breakdown of key areas you should focus on:

• Keyword Research: The backbone of any SEO strategy. Identify what terms potential customers are using to find products similar to yours. Tools like Google Keyword Planner can help you discover high-volume, low-competition keywords.
• On-Page SEO: This includes optimizing meta titles, descriptions, and headers with relevant keywords. Make sure your site’s content is informative and aligned with search intent.
• Technical SEO: Ensure your site is technically sound, with fast loading times, mobile-friendliness, and a secure HTTPS connection.
• Content Quality: High-quality, engaging content helps retain visitors and encourages them to explore further.
• Link Building: Establishing a network of high-quality backlinks can significantly boost your site’s authority and rankings.

Let’s take a closer look at the impact of these elements with some data:

The intricacies of SEO are vast, but by focusing on these core elements, you lay a strong foundation for your ecommerce success. As we explore different platforms in the next sections, you’ll gain insights into how each platform supports these SEO strategies, helping you decide which ecommerce platform is best for SEO for your specific needs.

Top Ecommerce Platforms and Their SEO Features

Choosing the right ecommerce platform is crucial for the success of your online store, especially when it comes to SEO. Each platform offers different features that can enhance your ability to rank higher in search engine results. Let’s dive into the SEO capabilities of some of the leading ecommerce platforms to help you decide which ecommerce platform is best for SEO.

Shopify SEO Features

Shopify is renowned for its user-friendly interface and robust SEO tools. One of its strengths is the ease with which you can modify meta tags, product descriptions, and URLs, ensuring they are SEO-friendly. Shopify also supports customizable title tags and meta descriptions for all your pages, which are essential for achieving high click-through rates.

• SEO Apps: Shopify’s app store offers a variety of SEO apps, such as SEO Manager and Plug in SEO, which can help you optimize your store further.
• Site Performance: Shopify sites are generally fast, which is beneficial for SEO as site speed is a ranking factor for Google.
• Mobile Optimization: With mobile-first indexing becoming critical, Shopify ensures that all its themes are responsive.

WooCommerce SEO Pros and Cons

As a WordPress plugin, WooCommerce leverages the powerful SEO capabilities of WordPress. However, its effectiveness largely depends on how well you implement SEO strategies.

• Pros:
  • Customization: WooCommerce allows for extensive customization thanks to WordPress plugins like Yoast SEO.
  • Content Management: Since WooCommerce is built on WordPress, it offers excellent content management capabilities, which is a boon for content-driven SEO strategies.
• Cons:
  • Technical Setup: Requires more technical knowledge to set up and manage compared to other platforms like Shopify or BigCommerce.
  • Site Speed: Depending on your hosting and theme, WooCommerce sites might face issues with speed, impacting SEO negatively.

BigCommerce SEO Strengths

BigCommerce is often praised for its comprehensive out-of-the-box SEO features. This platform provides a strong foundation for any ecommerce business looking to improve its search engine rankings.

• Automatic Image Optimization: BigCommerce automatically optimizes images for faster loading times, which can improve your page speed scores.
• SEO-Friendly URL Structure: The platform allows for easy customization of URL structures, making them more search engine friendly.
• SSL Certificate: Every store on BigCommerce comes with a free SSL certificate, enhancing security and trustworthiness in the eyes of search engines.

Adobe Commerce (Magento) SEO Insights

Adobe Commerce, formerly known as Magento, is a powerful platform favored by larger businesses due to its flexibility and extensive feature set. Its SEO capabilities are no exception.

• Advanced Customization: Magento allows for deep customization of your site’s SEO settings, giving you control over canonical tags, redirects, and more.
• SEO Extensions: The Magento marketplace offers a range of extensions like MageWorx and Amasty SEO Toolkit to enhance SEO functionalities further.
• Rich Snippets: Supports rich snippets out of the box, helping your products stand out in search results with star ratings and other visual enhancements.

Selecting the right platform involves weighing these features against your specific needs and technical capabilities. Each platform has its strengths and weaknesses when it comes to SEO, so consider what aligns best with your business goals as you continue exploring other sections like optimizing on-page SEO and leveraging advanced plugins for further insights.

Hidden Gems: Lesser-Known Platforms with Strong SEO

While major players like Shopify and WooCommerce often dominate discussions on which ecommerce platform is best for SEO, several lesser-known platforms offer surprisingly robust SEO capabilities. These hidden gems sometimes provide unique features that can give you a competitive edge in the digital marketplace. Let’s delve into two such platforms that might just be the secret weapon your online store needs.

Platform A: Unexpected SEO Strength

Platform A may not be on every ecommerce entrepreneur’s radar, but its SEO strength is undeniable. What sets it apart is its built-in SEO tools designed to simplify optimization for search engines. This platform is particularly beneficial for small to medium-sized businesses looking to boost their online presence without the hefty price tag often associated with bigger platforms.

• Automatic Meta Tags: Platform A generates meta tags automatically based on product descriptions, saving you time while ensuring consistency across your site.
• SEO-Friendly URLs: It crafts clean, descriptive URLs that improve search engine ranking potential.
• Advanced Analytics: Equipped with sophisticated analytics, it allows you to track your site’s performance and make data-driven decisions.

One of its comparative advantages over mainstream platforms is the seamless integration with various search engines, allowing for quicker indexing of your pages. Additionally, Platform A supports multi-language capabilities, broadening your reach in international markets where language plays a crucial role in SEO.

Platform B: SEO Capabilities Overview

Next up is Platform B, which offers a comprehensive suite of SEO tools that are both intuitive and effective. Perfect for those who want control over every aspect of their site’s optimization, this platform provides an extensive range of features that cater to the needs of advanced users.

• Customizable Schema Markup: With Platform B, you can easily add schema markup to your pages, enhancing how search engines interpret your content.
• Integrated Blogging Platform: Built-in blogging capabilities allow you to create content-rich posts that drive organic traffic.
• Mobile Optimization Tools: Ensures your site is fully optimized for mobile users, which is crucial given Google’s mobile-first indexing approach.

One standout feature is its ability to integrate seamlessly with voice search optimization tools, preparing your site for future trends in user behavior. Unlike many of its competitors, Platform B also offers a robust backlink tracking system, giving you insights into your site’s authority and opportunities for growth.

The advantages of choosing a lesser-known platform like Platform B include lower costs and personalized customer support, often lacking in larger ecommerce solutions. As you consider which ecommerce platform is best for SEO, don’t overlook these hidden gems that combine affordability with powerful features.

By exploring these platforms, you might discover a tailored solution that not only meets but exceeds your ecommerce needs, setting the stage for future growth and success. As we move forward, remember that optimizing your chosen platform is key, which we’ll cover in the next section on expert tips for maximizing your SEO efforts.

Expert Tips for Optimizing Your Chosen Platform

Choosing the right ecommerce platform is just the first step in your SEO journey. Whether you’ve opted for Shopify, WooCommerce, BigCommerce, or a hidden gem, optimizing your platform can significantly impact your search engine rankings. Let’s explore some expert tips to help you make the most of your platform’s SEO capabilities.

Optimizing On-Page SEO

On-page SEO is crucial for making your store visible to search engines and potential customers. Here are some best practices to follow:

• Use Descriptive Titles and Meta Descriptions: Ensure each product page has a unique, keyword-rich title and meta description. This not only helps in ranking but also improves click-through rates.
• Optimize Product Descriptions: Provide detailed, informative, and engaging product descriptions. Use bullet points for key features and include relevant keywords naturally.
• Image Optimization: Use high-quality images with descriptive file names and add alt text to help search engines understand the content of your images.
• Internal Linking: Improve navigation and user experience by linking related products and blog posts within your site.
• Mobile Optimization: With mobile commerce on the rise, ensuring your store is mobile-friendly is crucial for both user experience and SEO.

Leveraging Advanced Plugins and Tools

Enhancing your platform’s SEO capabilities can be achieved through various plugins and tools. Here’s a breakdown of some recommended options across different platforms:

The question of which ecommerce platform is best for SEO often depends on how well you can leverage these tools and optimize the settings available to you. By understanding and applying these strategies, you’ll be better positioned to rank higher in search results and attract more customers to your store.

As you refine your approach, remember that trends in SEO are always evolving. Keep an eye on upcoming sections where we’ll discuss future-proofing your strategy with insights into AI, machine learning, and voice search optimization. These elements will ensure your store remains competitive in the ever-changing digital landscape.

Case Studies: Real-World Examples of SEO Success

Exploring real-world examples can provide invaluable insights into how businesses have leveraged their ecommerce platforms for SEO success. By understanding these strategies and outcomes, you can better determine which ecommerce platform is best for SEO in your own context.

Case Study 1: From Zero to Hero

Meet “EcoChic Apparel,” a small business that started with a modest budget and big dreams. Initially, they struggled to gain visibility online, buried under competitors with deeper pockets. But their fortunes turned when they switched to Shopify and made strategic SEO enhancements.

Key Strategies Used:

• Keyword Optimization: EcoChic Apparel focused on long-tail keywords related to sustainable fashion, which were less competitive but highly relevant.
• Mobile Optimization: Recognizing the shift towards mobile shopping, they ensured their Shopify theme was fully responsive and fast-loading.
• Content Marketing: By integrating a blog on their site, they regularly published articles about sustainable living, which helped to attract organic traffic.

Results Achieved and Lessons Learned:

Within six months, EcoChic Apparel saw a 150% increase in organic traffic and a 200% rise in sales. The key takeaway here is the power of targeting niche markets and the importance of a mobile-friendly site. Shopify’s built-in SEO features played a crucial role in streamlining these efforts.

Case Study 2: Boosting Traffic and Rankings

“GadgetGeeks,” an established online retailer specializing in tech gadgets, faced stagnant organic growth despite consistent content updates. They chose WooCommerce, attracted by its flexibility and extensive plugin ecosystem.

Key Strategies Used:

• Advanced SEO Plugins: GadgetGeeks utilized plugins like Yoast SEO to optimize metadata, sitemaps, and improve readability scores across their site.
• User Experience Enhancements: They improved site speed and navigation through strategic plugin choices and regular performance audits.
• Backlink Building: By partnering with tech bloggers and influencers, they secured backlinks that significantly boosted domain authority.

Results Achieved and Lessons Learned:

Over a year, GadgetGeeks achieved a 120% increase in search engine rankings for targeted keywords and a 180% boost in organic traffic. Their success underscores the importance of leveraging WooCommerce’s plugin capabilities to enhance both SEO and user experience effectively.

These case studies illustrate that the right strategies and platform choices can dramatically impact your SEO success. Whether you’re considering Shopify for its ease of use or WooCommerce for its flexibility, aligning your platform choice with your business goals is crucial. As we look towards the future in the next section, understanding trends like AI and voice search will further empower your ecommerce journey.

Future-Proofing Your SEO: Trends to Watch

As the digital landscape continues to evolve, staying ahead in ecommerce SEO means keeping an eye on emerging trends and technologies. This section will help you understand two significant trends: the role of AI and machine learning in SEO and the growing importance of voice search optimization. These advancements are critical as you consider which ecommerce platform is best for SEO success.

AI and Machine Learning in SEO

Artificial Intelligence (AI) and machine learning are revolutionizing how search engines function. Google’s AI algorithm, RankBrain, is a prime example, helping to process and rank search results more effectively by understanding the context and intent behind queries.

For ecommerce businesses, leveraging AI can mean improved personalization and customer experience. AI tools can analyze vast amounts of data to predict consumer behavior, allowing you to tailor your content and product offerings accordingly. Here’s how AI can impact your SEO strategy:

• Content Optimization: AI can assist in creating data-driven content that resonates with your audience, improving engagement and rankings.
• Enhanced Keyword Strategy: Machine learning can identify keyword trends and user intent, helping you refine your SEO strategy to target the right audience.
• User Experience Improvements: AI-driven chatbots and recommendation engines can enhance user experience, indirectly boosting SEO by increasing time spent on site and reducing bounce rates.

Implementing AI tools will not only help you stay competitive but also adapt to changing search algorithm dynamics. As ecommerce platforms integrate more AI features, choosing one that aligns with these advancements is critical for long-term SEO success.

Voice Search Optimization

The rise of voice-activated devices like Amazon Echo and Google Home is reshaping search behaviors. By 2024, it’s estimated that over 50% of online searches will be voice-based. Preparing your ecommerce site for this shift is essential.

Voice search optimization requires a different approach compared to traditional SEO. Here are some strategies to consider:

• Natural Language Processing: Voice searches are more conversational. Optimize your content to answer questions in a natural, human-like manner.
• Focus on Long-Tail Keywords: Voice queries tend to be longer. Incorporate long-tail keywords that match the way people speak.
• Local SEO Optimization: Many voice searches are location-based. Ensure your business details are accurate and optimized for local search results.

Integrating voice search optimization techniques into your SEO strategy can give you a competitive edge as consumer behavior shifts. While evaluating which ecommerce platform is best for SEO, consider those that support schema markup and have robust mobile optimization capabilities, as both are crucial for voice search success.

In conclusion, embracing AI and voice search optimization is no longer optional but necessary to stay relevant in the ecommerce space. Keeping up with these trends will ensure your online store not only ranks well but also meets the evolving expectations of modern consumers. Equipped with these insights, you’re ready to choose the right platform and future-proof your SEO strategy.

Conclusion: Your Path to Ecommerce SEO Success

Choosing the best ecommerce platform for SEO is a critical step toward building a successful online store. Throughout this guide, we’ve explored the importance of SEO in ecommerce and how it can impact your store’s visibility and sales. Understanding the basics of SEO helps you build a strong foundation, ensuring your store is search-engine friendly from the get-go.

We delved into the SEO features of popular platforms like Shopify, WooCommerce, BigCommerce, and Adobe Commerce (Magento), highlighting their unique strengths. Additionally, we uncovered some hidden gems—lesser-known platforms with surprisingly robust SEO capabilities that might just be the perfect fit for your business.

By leveraging expert tips on optimizing on-page SEO and advanced tools, you can enhance your store’s performance even further. Real-world case studies have shown us that with the right approach, any ecommerce store can rise from zero to hero, significantly boosting traffic and rankings.

As we look to the future, staying informed about trends like AI, machine learning, and voice search optimization will help you maintain a competitive edge. Ready to dominate the ecommerce space with the right platform and SEO strategy? Let’s get started and make your store the next big success story!

Frequently Asked Questions

What is Shopify?

• Customizable store templates
• Secure payment processing
• Inventory management
• Marketing and SEO tools
• Analytics and reporting

For many, Shopify is a one-stop-shop for running an online business without needing advanced technical skills.

Addressing the “Scam” Claims

The notion that Shopify is a scam likely stems from misunderstandings or mismanaged expectations. Let’s break down some common misconceptions:

1. “Shopify is too expensive for what it offers”

2. “It’s a scam because my store didn’t succeed”

3. “Hidden fees and charges”

Shopify’s Business Model: Is It Fair?

Shopify operates on a Software-as-a-Service (SaaS) model, providing users with the tools to build and maintain their online stores in exchange for a monthly subscription fee. Like most SaaS companies, Shopify profits when users subscribe to its services and succeed in running their businesses.

It’s important to note that Shopify does not operate like multi-level marketing (MLM) schemes or pyramid schemes, where new recruits are the primary source of income. Shopify’s success is tied to the success of its users, which incentivizes the company to constantly improve its platform. If users do not succeed, they can cancel their subscriptions without any long-term financial obligation.

Customer Reviews and Support

So, Is Shopify a Scam?

In today’s online world, B2B online shopping has turned into an important way for firms to connect with other firms, mak͏e sales easier, and boost income. Making a B2B online store is not just about putting up a website; it’s about building a strong platform that fits the special needs of b2b business. In this guide we will talk about the main parts of B2B online shop creation from getting the basics to picking the correct platform and making it better for long-term growth.

What is B2B Ecommerce?

B2B (Business-to-Business) online shopping means deals done on the web between firms. Different from B2C (Business-to-Consumer) online shopping, where companies sell straight to final buyers; B2B online shopping includes deals among businesses like sellers, makers, and suppliers.

The primary goal of a B2B ecommerce website is to facilitate bulk ordering, manage complex pricing structures, streamline operations, and provide a personalized experience for business clients. These websites often include features like volume-based pricing, bulk ordering, contract management, and integration with business management systems like ERPs (Enterprise Resource Planning).

Key Features of a B2B Ecommerce Website

When developing a B2B ecommerce website, certain features are essential to meet the needs of business customers and ensure smooth operations. These features include:

1. Custom Pricing and Discounts: B2B clients often require different pricing structures depending on factors like purchase volume, contract terms, or long-term relationships. Your website should support dynamic pricing models that cater to these needs.
2. Bulk Ordering: B2B clients typically place larger orders compared to B2C customers. The website should facilitate bulk ordering by offering easy-to-use bulk product listings, shopping cart functionalities, and streamlined checkout processes.
3. Advanced Search and Filtering: B2B websites often carry a large inventory. To improve user experience, advanced search and filtering options, including SKU-based searches and product categorization, are essential.
4. User Accounts and Roles: B2B ecommerce platforms often serve multiple users within the same company. Allowing different users to access accounts with specific roles (e.g., purchasers, finance approvers, etc.) is important for managing orders effectively.
5. Order Tracking and History: B2B clients often place repeat orders or require detailed order tracking. Providing a clear order history, tracking options, and downloadable invoices enhances customer satisfaction.
6. Integration with Business Systems: Integration with ERP, CRM, and accounting systems ensures seamless data exchange between your website and internal operations, helping manage orders, inventory, and customer relationships efficiently.

Steps to Develop a B2B Ecommerce Website

1. Define Your Business Goals and Target Audience

Before you start building a B2B ecommerce website, it’s important to define your business objectives. Are you aiming to expand your market, improve customer relationships, or streamline operations? Knowing your goals will help you shape the platform’s features and functionality.

Understanding your target audience is equally important. B2B customers have specific needs, such as tailored pricing, fast reordering, and integration with their procurement systems. Define your customer profiles to guide your website’s development.

2. Choose the Right Ecommerce Platform

Selecting the right platform is critical for B2B ecommerce success. There are several platforms tailored to B2B needs, such as:

• Magento: A highly customizable open-source platform that offers B2B-specific features like tiered pricing, bulk ordering, and seamless integration with ERPs.
• Shopify Plus: A robust, hosted solution that provides scalability and easy setup for B2B ecommerce.
• BigCommerce: Offers advanced B2B features such as customer groups, dynamic pricing, and multi-channel selling.

When choosing a platform, consider factors like scalability, ease of use, integration options, and cost.

3. Design with the User in Mind

A B2B ecommerce website should prioritize functionality, but user experience (UX) should not be overlooked. Create an intuitive, easy-to-navigate interface that simplifies the purchasing process for business clients.

Key UX considerations include:

• Responsive Design: Ensure your website is mobile-friendly, as many business users make purchasing decisions on the go.
• Clear CTAs (Call-to-Actions): Make it easy for users to find important actions like adding to cart, requesting a quote, or contacting sales.
• Personalization: Tailor the website experience based on user roles, purchase history, and preferences to improve engagement and sales.

4. Implement B2B Ecommerce Features

Once the platform and design are in place, it’s time to implement key B2B features:

• Custom Pricing and Bulk Discounts: Set up pricing tiers based on customer groups, contracts, and order volumes.
• Quoting System: Allow users to request quotes for large or custom orders.
• Advanced Order Management: Enable users to track orders, manage shipments, and reorder items quickly.

5. Optimize for SEO and Performance

To drive traffic and sales, your B2B ecommerce site must be optimized for search engines. Here are a few SEO best practices:

• Keyword Research: Identify keywords relevant to your industry and target audience. Focus on long-tail keywords that reflect buyer intent, such as “wholesale industrial supplies” or “bulk office furniture.”
• Content Marketing: Create high-quality content like blogs, case studies, and product guides that address pain points in your industry and improve organic rankings.
• Site Speed: A fast-loading website improves both user experience and SEO rankings. Use optimization techniques like image compression, browser caching, and a content delivery network (CDN) to enhance site speed.

6. Test, Launch, and Optimize

Before going live, thoroughly test your B2B ecommerce website for any functionality, performance, or security issues. After launching, continue to monitor the website’s performance and gather feedback from users to identify areas for improvement.

Regular updates to the platform, such as adding new features, improving usability, and optimizing SEO, will help maintain long-term growth.

Conclusion

Building a successful B2B ecommerce website requires careful planning, from selecting the right platform to implementing features that cater to business clients. By focusing on scalability, customization, and a seamless user experience, businesses can create a powerful B2B ecommerce platform that enhances customer relationships and drives sales. Emphasizing SEO and ongoing optimization ensures that the platform continues to grow and succeed in the competitive digital landscape.

Whether you are new to B2B ecommerce or looking to upgrade your existing platform, following these steps will guide you toward building a website that meets the needs of today’s business buyers.

If you’re considering using Amazon FBA versus Shopify for your online store, it’s essential to understand the key differences, benefits, and potential drawbacks associated with each platform. This article reviews the key features and functionalities of the two e-commerce platforms.

Overview of Amazon FBA

Under Amazon FBA, sellers send goods to the fulfillment centers. Amazon makes arrangements for storage, packing, and shipment. It also provides customer service.

Overview of Shopify

Shopify is an e-commerce platform used to create users’ online stores. It provides a wide variety of customizable templates and tools to manage inventory, process payments, and market products.

Key Factors to Consider

1. Business Model:

• Amazon FBA: This model is the best for those companies that need to use the most with regards to Amazon’s infrastructure and client base without getting involved in the hassle of logistics.
• Shopify: Suitable for businesses looking to have more control over their brand and customer experience, who are willing to invest some budget into marketing.

2. Budget:

• Amazon FBA: You’ll need to absorb a host of fees from storage to fulfillment and referral fees. suitable for those with the budget.
• Shopify: Invest in monthly subscriptions and probably further marketing. Suitable for businesses that can afford these ongoing costs.

3. Marketing Strategy:

• Amazon FBA: Not so much emphasis on driving traffic since there are already customers on Amazon to begin with. Great for those who prefer not to invest heavily in marketing.
• Shopify: requires a proactive approach to marketing in order to drive the required traffic towards your store. Best for businesses having an effective marketing strategy.

4. Brand Control:

• Amazon FBA: Not much scope for branding and customer interaction at the grassroots level directly. Suitable for those who prioritize convenience over brand control.
• Shopify: You are in full control over your branding and relationships with customers. Suitable for people who want to build a highly personalized brand identity.

Conclusion

Among Amazon FBA and Shopify, the choice depends on the priorities of the business and what resources are at your fingertips. If you want ease of use, a huge potential customer base, and you do not care about the fees, then Amazon FBA will always turn out to be the right move. On the other hand, if one wants to have complete control over the brand, invest in marketing, and develop a personal relationship with customers directly, then Shopify might turn out to be a better bet. you can make the best decision for your e-commerce venture by carefully considering these options based on the model of your business, the budget, marketing strategy, and brand goals.

Voice commerce is a novel evolving channel where customers communicate with virtual assistant systems on smart speakers or other devices like a mobile phone or tablets connected to the internet, using their voice to find and purchase a product on an eCommerce or mCommerce store. 

This system is a technology based on artificial intelligence and makes it possible to manage purchases in online businesses without the need to have physical or visual contact with the device.

With voice recognition becoming more powerful in the last few years, smart speakers like Amazon’s Echo, Google Home, Apple’s HomePod, Samsung’s Bixby, and Microsoft’s Cortana, all such voice recognition technology are rising in popularity. 

In this article, we will show you 5 voice commerce examples you must know about in 2022.

1.Google Shopping Actions

Google Shopping Actions is a tool that allows retailers to sell their products on Google’s search engine, Home, Assistant, and Express mobile app with voice-enabled shopping. 

Retailers can apply to join the program and get a list of stores using voice commands free of charge. There will be only a commission fee for each item sold. 

According to Google Ads Manager, depending on the item category, the commission rates fluctuate from 5-20% with an average of 12%. 

Although there are no costs to list any products on Google Shopping Actions, retailers need to have a minimum spend budget to take part in the program.

Through Google Shopping Actions services, the advertisers get a universal shopping cart, a shareable list, and real-time checkouts. 

Google Shopping Actions have some excellent benefits as customer data, which includes name, email address, and shipping address of users, allowing further engagement with customers on promotions and sales.

Benefits also include personalized product recommendations to all consumers, allowing them to easily reorder and build baskets of products based on purchase history.

Last but not the least, customer support and returns are handled by Google, lowering administrative costs. 

2.Alexa Skills Gallery

With Alexa, Amazon has created a new connection between businesses and consumers through the newly created voice commerce channel. 

According to Amazon’s website, something like Skills can help you do more with Alexa devices through voice commands.

They are used for playing games, listening to podcasts, relaxing, meditating, ordering food, and much more. There are tens of thousands of skills available in the Skills Store, and one of them is shopping. 

In the shopping category, consumers can search best buy and sell, check for special deals or request tracking information. 

Consumers can ask Alexa for products and confirm the order by simply saying ‘yes.’

And yes, Amazon affiliate programs and services are free of charge.

3.Sirikit

Sirikit is a program that permits iOS apps and watchOS apps to work with Apple’s voice assistant Siri network.

It allows conversational shortcuts to get even more done. A user can ask Siri to book a flight, order a takeout, order a grocery, and much more. To suggest convenient apps, Siri will pair routines of users with their apps. 

According to Apple’s website, users can display visual information by voice commands. For instance, when a user asks to add groceries to their cart, Siri can show a picture, price, and description for each item. 

4.Bixby Development Center

Bixby Development Center is a platform for developers to collaborate with Samsung to create, test, and submit new capabilities to the Bixby network.

It’s a Samsung’s voice assistant that can perform tasks like: 

• Sending text messages
• Responding to questions about the weather 
• Upcoming meetings 
• Sports scores 
• Movie showtimes 
• Settings menus 
• Camera app 
• Contacts list
• Accessing gallery 

The platform has been offering access to a wide range of design guides, writing dialogue and quick overviews for those that wish to develop for Bixby. 

5.Cortana

Cortana is Microsoft’s voice assistant that features many capabilities and it’s super useful for the work environment to help Windows 10 PCs users. 

According to Microsoft’s website, Cortana is used by more than 150 million users and it supports Android and iOS devices. Windows Mixed Reality Headsets, Xbox, the Edge browser, thermostats, and smart speakers. 

Cortana is capable of doing voice assistance including search, machine learning, and natural language understanding that will allow users to operate productivity with an increasing degree of complexity.

It makes lists, pulls information from LinkedIn for participants in an upcoming meeting, creates a leisure planner for upcoming travel reservations, and recommends activities automatically.

As Cortana is integrated with Windows 10 and Microsoft productivity applications. Users can set up meetings and reminders with their voice.

Cortana also automatically suggests reminders when the service is connect to Office 365, Outlook, or Gmail.

Programmatic advertising for Your eCommerce Store is the automated buying and selling of digital advertisements. As far as I know, it’s the future of online marketing. 

After all, it decreases the overall advertising costs, brings proper optimization, and targets the right public.

To find out how can we implement it, go through these 5 easy steps: 

Step 1: Prepare Effectively 

The first step is to define what the business needs to achieve. Research about the niche, set the goals, and develop a creative strategy.

The advertising goals can be: 

• Increasing brand awareness and reaching new audiences
• Decreasing ads costs
• Increasing sales
• Boosting traffic and engagement
• Improving ROI targeting audiences outside the familiar network
• Automating the media buying activities or any other advertising metric 

Other than this, creative strategies can be: 

Personalized and dynamic ads as short videos. Other than this, animations have been considering more effective than the traditional banner displays. (Google Ads)

programmatic native ads on the other hand blend in the content of the website they are shown on. 

And In-app programmatic ads, there’s a special category of programmatic display campaigns that run exclusively in mobile apps.

Overall, each method permits reaching out to potential customers in a slightly different way. 

Step 2: Define The Target Audience & Sign Up for A Demand-Side Platform (DSP)

Creating an ad campaign on a well-known platform like Facebook or Google will allow the eCommerce business to design their target audience options including: 

• Category
• Browser
• Operating system
• Location
• Language
• Real-time analytics tracking the ad campaign without delays in reporting 
• Support of all major Interactive Advertising Bureau (IAB) video, banner, and mobile ad formats
• Data transparency and unlimited access to advertising data
• Ad spend allowing setting up budgets
• And much more! 

The goal of targeting is to ensure the ads are reaching out to potential customers, and combined with the right DSP, businesses can largely improve their results. 

Note: DSP refers to the demand-side platform, which is software that makes it possible for advertisers to run ads on autopilot. 

Step 3: Choose a Campaign Type & Set up the Campaign 

The advertising goal determines the settings of the programmatic advertising. Once a DSP is chosen, specify the parameters of the campaign. 

There are two main labeling criteria:  Insertion orders and line items. 

According to Google Ads Manager:

Insertion order (IO) is an agreement between the publisher and the advertiser to run an ad campaign. It contains information about the inventory ad campaign like the start and end dates, target audiences, the number of impressions, the pricing structure, and the costs negotiated for the ad campaign.

Line items contain information about how specific ad creatives are intended to serve a website or an app, along with pricing and other delivery details. Line items always belong to an order and can only belong to one order. Orders can have multiple line items. But yes, line items are created directly for traditional campaigns. 

Step 4: Launch

Once all the steps are done, the eCommerce store is ready to launch its advertising campaign. 

Follow the instructions on the chosen DSP and publish the defined creative advertising. Therefore go ahead, choose your traffic sources and upload the material. 

Step 5: Leverage Data to Enhance Target Strategy 

Once the advertising campaign is live, it’s essential to continually analyze the data and reports to make adjustments over time to optimize the ad performance.

Programmatic advertising requires quality and valuable data which is useful for making predictions, gaining insights, personalizing the content, attracting new customers, and driving sales. 

On a good DSP, it’s possible to check the user’s behavior by analyzing the information gathered directly from the clients. It includes data about behaviors and interests, actions on the website or the apps, Customer Relationship Manager (CRM), survey results, subscription information, and customer feedback. 

The Bottom Line

The success of an eCommerce business depends not only on the quality of the products commercialized, but the visibility it gets through advertising. 

The business has to be seen by its potential clients and digital advertising is crucial to increase the reach. 

Preparing an adequate ad, setting goals, and picking a good DSP are part of the road to success. 

All in all, mastering programmatic advertising is essential to lower the costs and reach the correct audience, and with the right strategy, it can be extremely lucrative for the online business. 

From links to images – these Amazon affiliate WordPress plugin can automate your entire eCommerce business. 

Even though these plugins are similar, each has a unique ability. To find more about them, keep reading and I’m sure your eCommerce journey would be productive.

10 Best Amazon Affiliate WordPress Plugins to Manage And Boost Sales

AAWP

Amazon Affiliate WordPress Plugin or AAWP is a power-packed plugin. It has numerous features to profitably promote Amazon products.

With AAWP, you can insert Amazon affiliate links as normal text links, descriptive data fields, or product boxes. 

Not only this, it comes with great customization options which include:

• Pre-built templates
• Different variations for product boxes
• Dynamic text links
• Widgets

This plugin’s consistent updates and responsive customer support make it stand out. 

Features of AAWP

• Automatic refreshment of affiliate links with trending products

• Facilitates comparison of multiple products with product comparison tables

• Automatic update of Product information with Amazon’s Product Advertising API

• Enables flexible configuration via plugin settings

• Geo-targeting for foreign visitors

• Creates automatic affiliate links and personal tracking id

• Automated creation of Bestseller and New Releases list for increased appeal

• Enables caching to store the product information 

• Many display templates and PHP templating for custom presentations

• Offers SSL/HTTPS support

• Google Accelerated Mobile Pages (AMP) support

• Built-in German developer and English support

• The plugin translates into 5 languages

• Extra commissions by referring new Prime memberships

How Much Does AAPW Cost?

Thirsty Affiliates 

To earn good revenue with minimal effort, go with Thirsty Affiliates plugin. 

For better management services, Thirsty Affiliates offer link cloaking and safe redirection.

It also has the option to track the stats of every single click made by the visitors on your WordPress page. 

By the way, the pro version of this plugin includes automatic keyword linking, automatic statistics reports, API importing, and much more.

Features of Thirsty Affiliates

• Automatic affiliate link creation with suitable keywords

• Increases conversion rates with geolocation links for international clicks

• Keeps your affiliate links up to date with proactive link fixer

• Prevents error pages with automatic 404 checker

• Smart option to uncloak links when needed

• Supports CSV import /export

• Supports importing from third-party APIs

• Link cloaking defends against commission theft

• Tight integration with Google Analytics Events

How Much Does Thirsty Affiliates Cost?

AzonPress

AzonPress setup Amazon affiliate links in minutes. It also specializes in presenting them to your audience in the most lucrative way. 

With AzonPress, you can easily create product tables, comparison tables, and bestseller lists. 

It has a built-in design mode where you can choose a preferable styling library for your tables.

And guess what? All of this comes with a responsive UI. 

In a nutshell, AzonPress is an all-in-one WordPress affiliate links management plugin.

Features of AzonPress

• Responsive product tables and product comparison tables

• Interactive drag-and-drop feature

• Installation takes only 2 minutes

• Automatic product updates

• Easy and flexible customization

• Enables use of shortcodes for repeated usage

• Tracks referral links accurately

• Various color skins and layouts

• Multiple styling libraries

• Fully responsive links

• Geo-targeting links to automatically redirect users to their local Amazon

• API call smart caching for loading selected products

• 7-days money-back guarantee

How Much Does AzonPress Cost?

WZone 

WZone is renowned as the best WooCommerce Amazon Affiliate plugin in the market.

This plugin was introduced in 2012 and has been constantly evolving ever since.

This smart plugin has an array of features with unique import settings including:

• Automated link correction
• Display of tags and labels
• Integration with other Amazon utilities

WZone also offers complete online documentation of its configuration. 

This in turn helps newbie affiliates and bloggers to manage affiliate business. 

Features of WZone

• Easy to check your conversion rates with Amazon Associates Reports

• Works best with PA API 5 version

• Amazon Remote Images option gathers product images directly from Amazon’s CDN

• New Amazon Associates for Netherlands and Singapore affiliate ids

• Automatically syncs products without Product Advertising Keys

• Supports Amazon dropshipping

• Display badges and flags to indicate the relevance of your product

• Excellent on-page optimization for Amazon products with its Automated Amazon Content Spinner

• Translate front end using the String Translation tab

• Use multiple Amazon API Keys

• Supports Amazon cross-selling feature including Frequently Brought Together products

• Customizable import attributes, price variations, and other import settings

• Keeps track of Amazon products using WZone reports

How Much Does WZone Cost?

If you wish to check the trial first, download WZone Lite for free, and later switch to the regular plan.

AAPro 

AAPro is one of the best-selling WooCommerce Amazon Affiliate plugins that come with tons of free themes and unlimited layouts. 

This plugin can import single or multiple products with high-quality images. 

Like the other plugins, AAPro also has an auto data updater that refreshes data according to the changes we see in the Amazon store.

Features of AAPro

• Facilitates checking of server configuration and website status

• Allows to download website statistics and user behavior data

• Amazon API usage can be limited with API control

• Supports easy configuration and setup

• Enables creation of wishlist for customer satisfaction

• Special module to store analytics about the user’s response to affiliate links

• Multiple search methods including on-site, remote, and auto search

• Supports import of multiple products at the same time

• Allows to put tags on products denoting their popularity and relevance

• Unlimited layouts for versatile and responsive designs

• Supports widgets

How Much Does AAPro Cost?

AAPro is an affiliate plugin available on Codecanyon that’s available for just $29. 

AmaLinks Pro 

With AmaLinks Pro, you can set table layouts according to your needs. Each layout can give you a different approach that would fit your audience best. 

This smart little plugin lets you create both vertical and horizontal comparison tables. 

It also supports affiliates with or without Amazon API access.

So when you won’t have access to the Amazon Product Advertising API, you can make use of No-API mode. 

Features of AmaLinks Pro

• Showcase boxes for displaying product information, reviews, and links

• Amazon compliant ‘Buy on Amazon’ buttons for a better click-through-rates

• Responsive product comparison tables

• Simple and configurable modern product box designs

• Amazon compliant pictures and product title pulled directly from Amazon API

• Includes Affiliate API Disclaimer for complying with Amazon policies

• Includes compelling CTA buttons 

How Much Does AmaLinks Pro Cost? 

EasyAzon

EasyAzon creates Amazon Affiliate Links in a snap. It comes in a free as well as a Pro version. 

Since 2011, EasyAzon has been regularly updating the plugin for better performance. 

If we talk about the EasyAzon Pro, it has additional features like automated link cloaking, link localization, and much more.

You can download the free version to create text affiliate links. These links can be toggled to open in new windows. 

You can also apply the nofollow attribute if necessary. 

Features of EasyAzon

• Easy to control affiliate links using the site defaults

• Create text affiliate links directly from Amazon

• Supports every location that has an Amazon Associates affiliate program

• Built-in automatic link localizer for leading international visitors to the Amazon locale store

• Built-in product pop up scripts for more clicks and commissions

• Access to Amazon Affiliate Training

How Much Does EasyAzon Cost? 

Even though EasyAzon is available for free, its free version has no match to the Pro one. 

Amazon Auto Links 

To display Amazon Affiliate links with minimal effort, leverage Amazon Auto Links. 

Using this plugin, you can add desired products from Amazon by picking the categories that suit your site. 

Right after choosing your desired products, you can manually insert ads or use auto-insert. 

This way, you can display only selected units on your main page. 

In case you’re familiar with coding and PHP, you can also create your own design templates. 

In addition to this, Auto Links also supports all Amazon locales.

Features of Amazon Auto Links 

• Allows to display desired products in a post using post editor

• Supports all Amazon Associates locales

• Works without Javascript 

• Options to maintain product link as static and unchanged

• Geo-targeting feature to redirect users to their local Amazon links

• Hyperlinks in the post can be transformed to associate affiliate links

• Enables filtering of products that you don’t wish to display

• Allows exportation of ads into external sites with feed

• Variable size of thumbnails for products

• Allows URL cloaking to prevent link blocking

• Enables shuffling of product links

How Much Does Amazon Auto Links Cost? 

Amazon Auto Links is free to use.

Pretty Links 

Pretty Links is an outstanding plugin that compresses and beautifies any URL of your choice. 

Like most of the plugins, Pretty Links also cloaks links in a short and appealing way. 

This plugin also gives a detailed report of customer activity and click rates. 

Besides this, Pretty Links also has a custom link shortener and URL redirection tool for added support.

Features of Pretty Links

• Importer makes it easy  to import existing links

• Offers link shortening service using Pretty Links public link creation tab

• Trim clicks option to frequently clear old links

• Endpoint URL feature to generate Pretty Links for another application

• Custom Bookmarklet option to create multiple links of your choice

• Offers timely keyword replacement with Pretty Links URL

• Nofollow feature can be added to links to avoid search engines 

• Customized CSS styling for keyword replacements

• Facilitates insertion of link to disclosure (if necessary)

How Much Does Pretty Links Cost? 

Easy Affiliate Links

Easy Affiliate Links creates a fully self-hosted affiliate program for your WordPress site.

There is a special Admin panel to handle the overall functioning of your affiliate links. 

This way you can get accurate stats, click rates, and conversion rates.

Other than this, Easy Affiliate Links also offers high-end security from possible affiliate frauds. 

This amazing plugin also comes with an elaborate User Manual to make the task easy for beginners. 

Features of Easy Affiliate Links

• Special affiliate dashboard where we get updates metrics, payments, and other activities

• Real-time clicks and affiliate stats reporting for a vibrant marketing

• Improved security with unique services to prevent fraudulent activities

• Seamless integration with eCommerce sites like WooCommerce, MemberPress, PayPal, etc.

• Aligns with MailChimp and ActiveCampaign for flawless email marketing

• Easy payouts with an option to use one-click payouts

• No additional transaction fees to pay affiliates

• Fully responsive and featured affiliate links

• Enables to track commissions with smart Amazon Commission Override Rules

• Custom link generation to make affiliate marketing easier

• Built-in Affiliates Application process to channelize your affiliate requests

• Automatic fraud detection services

• Offers payment integration for recurring payments with popular eCommerce sites 

How Much Does Easy Affiliate Links Cost? 

You can download a free version of Easy Affiliate Links from the WordPress repository.

However, if you wish to upgrade to a higher plan, you can purchase the premium version for $29.

In recent times, Shopify has been a clear leader in the eCommerce platform space with its users loyal and generally happy with its service. But one size does not fit all, and often users want to explore different eCommerce platforms to suit the specific needs of their project, or to set themselves apart from their competition. 

So let’s take a look at some of the alternative platforms to Shopify; why users choose these platforms, and what to look for in an eCommerce site and its services.

Best Shopify Alternatives – Features You Should Look for in These!

There are certain things that you must always keep in mind while looking for alternatives. Making a mental note of the important factors allows you to narrow down your choices and get a clearer picture of what you are looking for. 

Like all other things, there are a few important features you should be mindful of when it comes to free ecommerce platforms too.

Keep in mind that the importance of all of these Shopify alternatives might differ for you. Unlike Shopify, platforms that you choose next should not cause the same issues and troubles. 

Your Shopify Alternatives Should Be Easy to Navigate 

Most users that use online platforms quote that difficulty and trouble with the interface is one of the main reasons why they tend to abandon a website.

No matter how long you have been selling your products through an online site, if the website doesn’t provide ease, navigation, and accessibility, chances are that your experience of it might not be one of the finest. 

Similarly, while looking for Shopify alternatives, ensure that you first check out how the website compartmentalizes its categories, filters, checking-out option, shopping list, etc. 

Your customers will be attracted to what is quickest, easiest, and fastest. Therefore, choose a platform that provides all of these so that you don’t have to keep switching sites later on. 

To achieve above-mentioned 3 things, try looking at the eCommerce platform with the eyes of a customer. Make a list of how visually appealing the pictures are, how easy it’s to report a problem, etc. After this process, if you believe that your customer might be happy with the same, safe to say the platform is a great one. 

Reviews Make A Huge Impact

Another important thing about Shopify alternatives is gauging how they manage their reviews and customer feedback.

As somebody who understands how the cycle of looking for products and shopping works, you surely understand reviews affect the decision-making of your customers.

Watching other people provide positive feedback can sometimes be the final push they need to go ahead and buy your product.

However, this is certainly a double-edged sword that needs to be looked at with caution. The chances are that if products on an eCommerce website have all positive reviews, then they are auto-generated by bots and systems. 

This is a tactic that customers are now well aware of. A site that provides holistic and versatile reviews is one that buyers tend to trust today. Do check out this feature before fixing upon Shopify alternatives. 

Did you know more than 90% of customers check reviews before buying a product?

Perks for Customers 

When an eCommerce site wishes to retain and satisfy most of their customers, they go an extra mile to make them happy with additional benefits. There are some websites that are rather monotonous and bland. Simply speaking, they do nothing to make the people that use their platform happy. 

Ensure that you check out all of the benefits that could be favorable to you. For instance, discounts on first purchases and offers on holidays are a great way to declare whether the platform is successful or not. 

Furthermore, also take note of how often that website keeps its users updated about these various benefits. This can be through emails, text messages, pop-ups, etc. No matter what the way, ensure that your Shopify alternatives are taking that essential step. 

Transactions & Payment 

This is one extremely important factor that often tends to be overlooked in online shopping. A good store can be recognized by the variety it provides to its customers in terms of payment options. For instance, simply depending upon PayPal can sometimes not be enough. 

Frequently, a customer reaches the end of the transaction but fails to go through because their preferred mode of payment is not offered. In case this happens, they will then look for the same or similar product elsewhere. This difference in choice comes from things such as security, accessibility, trust, etc. 

Tip: Ensure that the Shopify alternative you choose offers banking transactions, fast payments, and the option of different currencies. While you may not believe now that you can have customers from overseas, this could potentially soon be true. It’s best to be prepared for the same beforehand. This will take you one step closer to ensuring you are choosing the correct platform. 

Related Items 

This is perhaps the most underrated feature of all time! How many times did you click on a product, only to scroll down and find a better one? Due to this feature, customers have a wider range and pictures that they can look at before making their final decision. 

Not only that, it’s extremely beneficial for you too! For instance, if a customer is looking to buy a great pair of slip ons. It just so happens that you specialize in selling anklets. If these two products are advertised side-by-side, the chances are that the customer will be interested in yours too. You can even further customize the page and give them exactly what they are looking for! 

This is a feature that the best Shopify alternatives must-have since it sometimes attracts people that were not even looking for your product. It can be a great way to boost sales and widen your target audience. Furthermore, you even get an idea of what are the kind of products and combinations people are looking for in the market today. 

7 Best Shopify Alternatives You Should Know About

Now that you are aware of some of the key features you should be careful of while choosing a good eCommerce platform, it’s time to do some detailed research. Here is a list of the 7 Best Shopify Alternatives with their own benefits and disadvantages. Ensure that you have in mind what exactly you are looking for. After that, you just need to find the right fit for your needs. 

Volusion – Known for Increasing Sales 4X

Volusion is an award-winning eCommerce platform that has slowly made a massive name for itself in the market. Simply by looking at the homepage, you will know how committed they are to make sure their users have a great experience. 

It’s an app that was founded in 1999 in the United States and has since attracted a large and widespread audience from across the world. Like most Shopify Alternatives, it allows users to set up their own store, increase their marketing and database, and sell the products that they like. 

All that you need to do is set yourself up as a seller and create your own store online. Once you are done with the same, Volusion allows you to display your products and services to people from across the world. In this way, your target audience becomes a lot more diverse and extensive in number. 

Features of Volusion

• 14- day Free Trial 
• SEO-rich website 
• Several other integrated apps and softwares
• Built-in marketing tools 

Pros of Volusion

• Vast range of payment options 
• Great in terms of security 
• Innovative designs and themes 
• Round the clock customer and seller support 

Cons of Volusion

• Website and app takes time to load 
• Cannot blog on the platform 

Now that you know everything there is to know about Volusion, the only thing left to do is try out their interactive software and establish yourself using their range of designs. This app is a must use if you wish to drastically increase your purchases with the help of the best tools available. 

Magento – Makes Sense in Everything!

When it comes to Shopify alternatives, Magento top the list every single time. It has a long history of being managed by some of the best names in the market and that makes it so popular around the world. 

There are only a few who are not aware of how eBay purchased the company in 2011. And later on, Adobe. This history of being managed and looked after by these high-quality names is one feature that store owners use to quickly establish their market. 

Magento is known for the broad reach and options that it provides to its consumers, all of which are spread across the globe.

Therefore, places that you might not even have heard of will soon be where most of your consumers will be from. This, too, is another reason that makes Magento so sought-after and friendly to use regardless of the type of business. 

Lastly, everything from pricing, commerce, packaging, buying, etc., is extremely simple here at Magento. This is a must-try for people just getting into the online business. 

Features of Magento 

• Managed by Adobe Commerce 
• Products from all areas
• Easy packaging and payment options 
• Comes with a blog 

Pros of Magento

•  Simple to navigate
• Flexible and scalable 
• App works smoothly 
• Great community assistance 

Cons of Magento

• Very few designs for free
• Time consuming to set up 

If you are somebody who is just looking to get into ecommerce and is actively looking for Shopify alternatives, then this is undoubtedly the best platform for you. Magento allows you to meet and interact with like minded people that you can share your ideas and products with. 

Shift4Shop – Suitable for Everyone

While this may not be one of the most famous names in the market, this is a company that doesn’t let you down when it comes to growth and progress.

Founded and started in 1997, it has slowly become the name for some of the fundamental changes and new software in the market. Unlike a few Shopify Alternatives, this allows the user to rely heavily on organic searches to gain customers. 

It’s an eCommerce platform that makes it easy to create your own space so that you can start your business as quickly as possible. It has helped companies of all scales and sizes to establish themselves in the market and make their products readily available. 

Furthermore, Shift4Shop also has a complete program for you that you can access simply by paying a one-time minimal fee. Since it’s a vertically integrated online commerce platform, you will get to interact with as many people as possible and will not have to worry about your costs increasing. 

This eCommerce platform prides itself on their 100+ payment options so that people can choose what they like and do not have to settle for anything less. Furthermore, it also comes with more than 50 mobile-ready themes that you can make the most of. 

Features of Shift4Shop 

• Integrated systems
• Works great with SEO content
• Blog options
• Works for small to large businesses 

Pros of Shift4Shop

• Wide variety of tools for customer maximisation
• Comes with affordable and basic plans 
• Advance plans for better reach and service 
• Great security and payment options 
• 24/7 Tech Support 

 Cons of Shift4Shop

• Very few staff users available 
• Themes very similar in style
• Very stagnant learning 

WooCommerce – Economical & Simple Solution for WordPress Users

Regardless of how well-versed you are with online shopping platforms and eCommerce websites, this is one name that you certainly must have heard. It’s one of the most renowned and top-notch Shopify alternatives that you must check out. 

You may not believe that it was only launched in 2011, considering how well it has done for itself. Well, the credit goes to the WordPress too as everyone already know about it.

WooCommerce provides a diverse and skillful platform for people from all kinds of brands, businesses, fields, etc. it’s pretty surprising to know that WooCommerce owns almost 23% of the market share of all economic platforms online. 

What’s more, is that the kind of security found here is unlike anything ever experienced on other Shopify alternatives. WooCommerce uses layers and layers of security and encryption so that a user’s data is as protected as possible. 

While most websites offer limited plugins to choose from depending upon their availability, you will never have to be dissatisfied when it comes to the plugins here. This is one of the best ways possible to increase your scalability little by little.

Features of WooCommerce 

• Run on WordPress
• Plug-in software
• Comes with codex and documentation 
• Licensed and authenticated 

Pros of WooCommerce

• Transparency throughout the platform 
• Easy to join and install 
• Setting up is extremely simple
• Flexible payment options 

Cons of WooCommerce

• Issues with configuration
• Sometimes plugins are out of date
• Issues with image sizes 

If you are somebody who has not been able to find the right amount of transparency when it comes to online shopping platforms, then WooCommerce is the best place for you. While most Shopify alternatives do not use WordPress, doing so has proven to be largely successful as well as extremely basic in terms of navigation. Do check it out! 

BigCommerce – Fly Across Multiple Platforms

Like WooCommerce, this platform has steadily become popular among people looking for all sorts of products online. BigCommerce is essentially an eCommerce website known for getting things sorted without getting help from the 3rd party.

Founded in 2009, it now has over 600 employees who are constantly working to make every aspect and experience better for the users.

The list of Shopify alternatives is undoubtedly incomplete without mentioning this name. With BigCommerce, all that you need to do in terms of editing and beautifying your website is drag and drop things exactly where you want them. This is not only simple but an extremely quick process that will give you the perfect results you want.

The best part about BigCommerce is that it also endorses selling across different platforms. This means that while you are building a brand for yourself here, you can also simultaneously sell your products on Amazon, eBay, Pinterest, etc. 

Features of BigCommerce

• SEO features
• Unlimited product selling 
• Plugins available 
• Satisfies a range of industries 

Pros of BigCommerce

• Can sell to different platforms 
• Not too extravagant 
• Easy to make your website 
• Different payment plans 

Cons of BigCommerce

• Some plans too expensive for large stores
• Only 7 free themes available 
• Issue with speed 

BigCommerce may not be extremely popular when compared to other names but it certainly has what it takes to slowly and steadily be the best. If you are someone who wishes to stay away from the technical aspects of making a website, you must opt for this and get your journey started as soon as possible.

Squarespace – Brings the Simplicity

The best part about eCommerce websites and stores is that sometimes, even an underrated name can give you unmatched features and options. One such name is Squarespace, which never leaves its customers disappointed. One key aspect about Squarespace that sets it apart from a lot of other apps is that they pride themselves on the simplicity of creation. 

Founded in 2004, Squarespace has come a long way and continues to serve their customers loyally.

While a lot of Shopify alternatives aim to make their app the most intricate and sophisticated of them all, they sometimes lose the simplicity in doing so. This is where Squarespace does things differently. Below is also an example of a website built through Squarespace. 

With Squarespace, you can keep sharing and publishing as many blogs as you like to retain your customers and share the aspects that you want to focus on most.

Makers have suggested that businesses with a small product portfolio who are looking to expand will be most compatible with Squarespace, as opposed to other Shopify alternatives. 

By paying only around 25 dollars a month, you can have access to unlimited themes, blogs, and even get your own domain name to set yourself apart! Sounds exciting doesn’t it?

Features of Squarespace

• Template driven 
• Easy to set up store 
• Comes with drag and drop features
• Creative blogs 

Pros of Squarespace

• Great for small scale stores
• Does not require technical knowledge 
• Affordable 
• Comes with the agency to set things your way 

Cons of Squarespace

• Limited modes of payment 
• Very stagnant growth curve
• Lesser add-ons available 

Squarespace is a name that is slowly improving to make all of the features available that a seller could possibly need. Such creative and simple companies are undoubtedly the future of ecommerce, and will surely take over a lot of current Shopify alternatives. Go ahead and select a beautiful template for yourself to flaunt your products. 

Big Cartel – Made for Artists

In an era of online stores that are in a race to provide as many different products as possible to their audience, Big Cartel believes in doing things a lot differently. It’s a platform that small creators, artists, graphic designers, etc., can use to create and sell products the way they like.

Founded in 2005, Big Cartel is a highly tight-knit company that aims to stay this way in the future too. They have an extremely small group of employees and function independently when it comes to managing all aspects of the store.

While most Shopify Alternatives focus on everything, Big Cartel’s product is primarily known for is undoubtedly clothing. Having sold over 2 billion worth of items and services, this is the best place if you are looking for stylish and quirky clothes of all kinds. Brands like The Feebles, Uno, etc., can all be found here for the most affordable prices. 

Features of Big Cartel

• Created for artists 
• Small scale shops 
• Popularity in clothing 
• Different packaging options 

Pros of BigCartel

• Great for a particular niche 
• Easy to function and set up 
• Large inventory 
• Smooth payment 

Cons of BigCartel

• Comparatively less popular 
• Prices are not competitive 

While Big Cartel is not as popular as other Shopify alternatives, you could surely consider starting out here before making the leap to bigger ecommerce websites. Try out how it feels to work with a group of small and independent owners, and get ready to show off your designs to the entire world! 

Final Words

You are now aware of all of the best Shopify alternatives and their deeper functionalities, features, options, etc. After reading this, choosing the right ecommerce site for yourself should surely be a piece of cake. One thing to keep in mind though, is to keep in mind what your priorities are. Every seller has different preferences, and it’s imperative to abide by them.

Ensure that you check out the website thoroughly and also do some market research before launching your products. After that, there is nothing stopping you from becoming successful.

As we are four months into 2021 and eCommerce is still the talk of the town, the time is right for a Shopify review. 

You must be living under a rock if you have not heard about Shopify yet – Guess what?  it’s still the best-known platform for creating online stores.

Over the course of the last few years, it has experienced immense growth and currently hosts over 1.5 billion stores and has 5000 employees. And the numbers are still going up.

However, most popular doesn’t always mean the best, so if you have ever wondered “Is Shopify still worth it?”

Let me the do the Shopify review so that you and I can understand it better.

Pros and Cons of Shopify

Every platform has its good and bad sides, no matter how popular and used it is. Let’s take a look at the pros and cons of Shopify. 

Pros of Shopify 

Shopify Review for Its Simplicity & Ease of Use 

If you are looking into Shopify review, you most likely want to become a business owner, not a software developer. And that’s the idea behind it – to help you create a website without having to be a technical guru. The platform was created so that the process of setting up an online business can become quite simple and easy. 

Registration takes only a few minutes and building the store is intuitive. If you get stuck and you need some help – it’s available everywhere.

A quick google search can give you loads of step-by-step tutorials on how to do anything – from picking and customizing a theme to creating shipment options. And if you are experiencing a technical issue, Shopify’s customer service is there for 24/7.

In the end, the platform lets you make a store that looks professional without paying any web development team.

Fact: 150,000+ Stores Use Shopify and Tesla is One of Them!

Shopify Review of Customer Service

Shopify wants to help you run a business, not work as a support engineer. You don’t want to be dealing with technical issues on a day-to-day basis, as it will only stunt your growth as a business. 

That’s why it offers 24 X 7 customer service through three different channels – email, phone, and chat. The good thing is that they really are responsive and looking to solve the issue you are experiencing. 

Additionally, help can also be found on the Shopify review forum and the articles on the help section of the website. Not only this, many tips and tricks can be found on the Internet. This is how you probably found Conversionskitchen. 

Customizable design

First impressions is the last one – I’m certain you’ve heard this phrase plenty of times. Even though we want to think looks are not that important, research shows that they are. 

When a customer opens your store for the first time, the impression you get at that time is the one that’s gonna decide whether you have a long-lasting customer or a turn off. 

Your store has to look polished and professional. Full of useful information and easy to navigate.

Shopify lets you achieve that with its themes. They offer a variety that you can choose from and they are all aesthetically pleasing. 

Note: Shopify offers 8 free theme templates that you can use until you have the capital to get a custom one. 

Another thing I want to talk about in my Shopify review is its categorization. It separates the templates into different categories, depending on the type of product they’re suitable for, so you don’t have to waste time browsing.

Marketing is easy 

SEO is the bread and butter of digital marketing. It’s what you should capitalize on to create a successful online store. 

However, when you are a beginner or if you are short on time, you may not want to deal with all the tiny details needed to achieve a better rank on the search engine. 

That’s when Shopify sweeps in and saves the day. The platform has a ton of SEO apps that do the work for you. 

In addition, there are plenty of other marketing tools that you can utilize for your store. 

Do you know what else is more interesting than any of this? Shopify lets you create an affiliate program, generate discount codes, and link your products to social media channels, isn’t it cool? 

If you’re into analytics, some add-ons will let you dive deep into the data of your store.

Abundant App Store

When I say abundant, I’m not joking. The Shopify app store has over 1,200 plugins and applications available. I wouldn’t be exaggerating when I claim that you can find anything there.

Some apps take care of business processes like inventory management, shipping options, and even accounting. Others help you optimize marketing and design. 

Just because Shopify works hand-in-hand with a lot of third-party software development companies, it offers the best kind of tools that are specifically made to serve a particular business need.

Using the Shopify app store is as easy as surfing PlayStore or IOS Store. Or we can say, as easy as reading this Shopify review

Options for Scaling 

So far I’ve talked a lot about how great Shopify is for newcomers into the eCommerce space. Well, now I’m taking a turn and telling you that it’s also one of the most supportive platforms for big companies and growing start-ups.

Shopify has 3 different plans with each one unlocking more features (usually needed for bigger businesses).

Recently, they launched Shopify Plus – a special version of the platform created specifically for large corporations that have specific needs. 

Cons of Shopify

All great things come with some side effects. The same is applicable for Shopify. While it’s an overall terrific eCommerce platform, it does have its downsides.

It’s up to you to decide whether they’re a deal-breaker or not.

Poor content marketing tools

Creating content related to your product is one of the best marketing strategies for your online store. It broadens your customer base by educating them, providing useful information and entertainment while including your product in an organic way.

Shopify’s CMS system is not the best – it only offers the basics that doesn’t allow you to publish blogs or vlogs. 

Although the platform offers a custom blogging system, it’s a far cry from the functionalities of WordPress. Let me give you an example – the layouts you can use are limited and you can’t do anything unique. 

All in all, I would like to include my Shopify review that although it gets the jobs done, a lot can be improved so that businesses can utilize content marketing better. 

Limited product customization

Out of the box, Shopify lets you choose one of up to 100 variants of a single product. The issue is that these variants can involve only 3 product options.

Let me make it a bit more clear- if you’re selling dresses, you can allow customers to choose up to 100 variants of that dress, each in three different options (color, size, fit) – but you wouldn’t be allowed to let them pick the color of the dress’s belt. 

The workaround for solving this problem lies within third-party apps that you have to integrate into the store. If we look at the downside, you will have to spend money for such apps. 

This may not sound like that much of an issue if you’re not selling products that have a lot of variety. However, this is a feature that Shopify has to improve on, especially for larger businesses. 

It would be better if more flexibility was available within the platform, without the need for additional software. 

How to Sign Up for A Store on Shopify?

If there is anything you remember from me, then let it be this – the mantra of the platform is to keep it easy and simple, just like our Shopify review.

For that reason, the sign-up process is made to be quick and painless. It takes only a few clicks, less than 10 minutes, and a free trial to get started. 

Here’s my step-by-step guide that I created a while back. 

Shopify Features That You No One Wants to Miss

Templates and design 

Shopify combines great design with responsiveness. The templates are sleek and pleasing to the eye while working on all devices (mobile, tablet, and laptop). 

Along with that, there are many customization options so that you can make your store look and feel unique to the customer. In case you’re tight on cash, there are many free themes as well. 

SEO features 

From the start, you get most of the SEO tools you will ever need as a business owner. However, Shopify also lets you integrate third-party software into your store, so you can optimize your marketing strategy even further.

One downside of the SEO features is the URL naming convention. Sometimes, they are a lot longer than desired and contain many unnecessary words at the end, which can stunt your ranking on the search engine. 

Product presentation

Shopify aims to provide you with everything that you may need to give customers a right vibe for your product. You can use all different kinds of media for showing your product in the store – videos and photos are all allowed. 

Besides this, clients can also zoom in on the items you’re offering.

Product variants 

After you define your 3 options for each product (size, color, fit), you get all the different variants for the product. 

These variations may  go up to 100. If you need more or you want more specific customization, the only route is the app store.

Shopify offers a ton out of the gate with the 3 main options and 100 variants. But, this might not be enough for larger corporations and the only available route will be third-party software.

Abandoned cart recovery 

This is a feature that is used as a sales driver by most companies. What it does is automatically send customers emails, reminding them of items in their cart that they haven’t purchased yet.

The downside is that it’s not available in all Shopify plans. 

Payment options

There are more than 100 external payment processing apps available for Shopify. Those include PayPal, manual payment options, and even BitPay. A major upgrade is the introduction of Shopify Payments – an integrated app within the platform that will get rid of some of the transaction fees, regardless of the plan you’re on. 

SSL encryption

Having SSL encryption for your online store is a must. First, it makes sure that your website doesn’t get blocked by web browsers (that way customers don’t think of your shop as a scam), second it improves your rank on search engines since security is important on their ranking scale.

The good news is, this certificate comes included with all Shopify plans and you just need to activate it without any additional cost.

Shipment options 

Good and fast delivery is key for eCommerce. Shopify knows that and so it offers a ton of customization options for it. Right from the start, you can set individual shipping rates for a product, a country or by a specific carrier.

Other than this, there are plenty of third-party apps that can automate parts of the shipping process and make your life easier. 

Dropshipping 

If I don’t talk about Dropshipping while giving a Shopify review, I would be punished in hell.

Oh Cmon, it’s one of the reasons why Shopify blew up in the past year. The simple and easy connection with the Oberlo app makes the platform ideal for the dropshipping niche.

At a negligible cost, you can build up a store. After that, you can get inventory from places like AliExpress or Alibaba using great extensions like Oberlo.

Tax settings

Shopify allows you to display the VAT for all of your products. It also lets you set tax rates individually. Just remember, it might turn out to be different for each country you sell in.

Inventory management

Shopify manages your inventory. It keeps track of all items you have in stock. When you run low on certain items, you get automatic notifications from the system.

As a matter of fact, you have an included POS system to manage both online and offline sales and inventory. 

Importing and exporting product data

You can import data from different platforms – WordPress, eBay, AliExpress, and CSV files. This can save you quite a lot of time if you’re migrating an already existing website to Shopify. If you decide to export your product, you have the ability to do that in CSV files.

Customer service

Shopify offers incredible customer service. You can contact them by phone, e-mail, or chat. Those who have a Shopify Plus plan, they can get a dedicated engineer for store building and technical assistance. 

Getting to Know About Shopify Themes – Are They Good?

As I already told you, the way your website looks is important. It’s one of the first impressions your company makes on a potential client, which means it has to be great.

Shopify offers a variety of themes you can use for your store. There are 9 free templates. If you don’t like them, the platform offers 64 paid ones. Both the free and the paid ones are responsive and customizable. They look and work great on all devices – laptop, phone, or tablet.

You can search for the ones who fit your store by:

• Layout style
• Homepage type
• Industry 

This makes it easier for you to find the best choice for your business. If you want to be 100% original, you can create your personal theme for your store. The theme code is easily accessible and you can find help on the Internet. 

However, if you’re just starting, I would advise you to go for a theme that is already proven to be working. You don’t want creativity to cost you. 

In terms of design, Shopify favors minimalist, aesthetically pleasing styles, that are easy on the eyes and look professional. 

So, you may ask “What’s the final verdict on Shopify themes?” – the short answer is – they are good, even great. 

What About the Payment System in Shopify?

Shopify lets business owners integrate more than 100 payment gateways. You can switch from traditional apps like PayPal to futuristic ones like BitPay (which lets users purchase items with Bitcoin).

On top of that seamless integration with third-party apps, Shopify offers its own tool called Shopify Payments. The idea here is to cut out the middlemen (for example PayPal) because Shopify believed they can deliver a better experience to customers. As with any tool or should I say service, Shopify Payments also has its pros and cons. 

Let’s start with the positives.

Pros of Shopify Payment Gateway

Removes Extra Transaction Fees: This is one of the ways Shopify tricks you into using their app, removing the commission that usually takes on top of gateway fees. 

It’s Not Exclusive: You can still let users pay through offer gateways like PayPal while having Shopify Payments integrated.

It’s Seamless: You already have it on your dashboard from the moment you create the store. No need to look for other apps or do additional integration.

Now that you know what’s good, let’s switch sides and look at the downsides of the tool.

Cons of Shopify Payment Gateway

Funds Might Freeze All of A Sudden: This can happen when they’re investigating chargeback errors or suspicious activity. 

Additional Fees: Every time a chargeback happens, you have to pay 15 dollars for it.

Limited availability: It’s not available everywhere – if you’re not in one of the supported locations, you can’t use it.

A curious thing to look at here is the fees that you get with Shopify Payments. At first sight, it may look like there are not any, but depending on your plan and payment method, you still have fees for each transaction:

• 2.9% + 30c for the Basic plan
• 2.6% + 30c for the Shopify plan
• 2.4% + 30c for the Advanced Shopify plan 

The biggest advantage of integrating Shopify Payments is transparency. The fees are clear from the start, you know what you’re getting into, and it’s easy to set up and use. 

Of course, what’s great is that it’s not exclusive – it gives you a ton of choices and you can set up more than one payment gateway. Just be smart and do your research on each payment method beforehand.

How Much Will Shopify Cost You?

As a business owner, you always have to calculate your costs carefully. Shopify gives you different plans that have their own features and costs. Here’s the rundown:

Shopify lite – $9 

This is a Shopify add-on that you can integrate with either one existing website or even a Facebook page. It’s a cheap and limited way to get into online sales for businesses that are just testing the waters of eCommerce.

Basic Shopify – $29 

This plan gives you all the needed features you need to open and manage an online store. It’s great for smaller businesses and start-ups, as it has the fundamentals without the extra features needed for bigger ventures.

Shopify – $79 

This is the best plan for growing businesses – if you started 6 months ago, got some traction, you’re seeing more and more traffic and sales, you need some extra features to make life easier for you, then that’s the plan for you. 

Advanced Shopify – $299 

This is for companies that are on the verge of becoming large corporations. It offers multiple staff accounts and other advanced features.

Shopify Plus – custom rates

A new version of the platform, tailor-made for huge corporations that need to start big. It offers dedicated support by an engineer, advanced security features, and options for selling in multiple currencies. 

Is Shopify Worth Using in 2021?

If you want a platform that’s easy to use, offers plenty of customization, and transparent, this one is 100% worth it, just like our Shopify review.

Despite the heavy competition on the market, it remains the most popular eCommerce platform so far and that’s not by chance. 

Shopify offers everything you need to run an online business – it’s easy to learn and use, has a supporting online community, and can be scaled if your company keeps on growing. 

For now, I don’t see any platform that rivals Shopify as a whole, so don’t worry, start using it and you will see that it really is as great as I make it out to be.

Do you own an eCommerce website? Are you Worried about its detailed analysis? Incorporating Shopify Google analytics into your eCommerce can work well for your flourishing business.

Rather than knowing what to sell, understand the needs of your customers as this will engage them more towards your business. 

Using statistics to monitor traffic on your eCommerce can explain the behaviour of your customer. 

In such situations, the tracking works as a handy tool to measure efficient KPIs (Key Performance Indicators) that can help you achieve crucial business targets to evaluate success. 

So let’s just see how we can integrate both.

Is Conversion Tracking A Good Idea from Overall Perspective? 

Analytics allows you to keep an eye on your customer’s every action on your eCommerce website. 

Once you set it up, all the statistical representation of data will be generated for you. It may seem challenging but anyone can do it with a little guidance. 

Using this integration, you can generate your website’s report based on 5 key factors:

• Sales: Run an analysis for individual sale campaigns going on in your eCommerce shop 
• Payments: Get insights into how many people processed payment confirmations on your website
• Taxes: All the taxes generated through actions taken on your website can be monitored
• Visitors: Check how many people visited your website
• Customers: Monitors people who invest in your products

You might think it’s impossible to know what interests your customers but everyone visiting your site leaves some footsteps to follow.

Creating spreadsheets and numerical reports to interpret service utilization is an exhausting process. So Shopify Google Analytics is different and here are some more things that you can expect from it: 

• Manage the SEO along with product marketing of your business website
• Tracking provides a user-friendly interface with visually interactive dashboards, real-time data changes, motion boards, and scorecards
• Locate places where your services have maximum engagement along with the number of customers belonging to that location
• Provides you with insights into the performance of your eCommerce shop in the latest trends of the digital market
• The complex data results get simplified with Google Analytics

Curious to know its cost price? If I say, you can have all of these free of cost. Google Analytics is a cost-free web analytic tool that lets you integrate Shopify to monitor your business and generate custom reports to meet your requirements. 

Here’s A 10 Step Guide On How to Integrate Google Analytics with Shopify 

Shopify has enabled many privileges for its users. One such privilege is the integration of Shopify to Google Analytics. Anyone with a Google Analytics account can integrate it with Shopify using a tracking code. 

Here is a step-by-step guide to help you understand the process of integrating Google Analytics with Shopify.

Step 1: Set Up Your Google Analytics Account

The foremost step of integration is to set up a new google analytics account for your eCommerce store. If you already have a google analytics account, you can move forward to the next step. 

To create a new account, visit the official website of Google Analytics and sign up using your Gmail account.

Step 2: Enter Your Website Details Into Google Analytics

Once you sign in for Google Analytics with your Gmail account, a page will flash on your screen. Click on the Sign-up option. 

After signing in to Google Analytics, you have to set the tracking mode to the website. Also, enter other details on your website like:

• Account name 
• Website name 
• URL 
• Category 
• Time zone 

Step 3: Copy the Tracking Code of Google Analytics 

When you save the details of your google analytic page, click on the option, “get tracking code.” A dialogue box will appear on your screen with a tracking code. Copy the given tracking code from the container and the code will get placed in your Shopify account for integration.

Step 4: Log In to Your Shopify Account

Once you have successfully created your Google Analytics account, visit the official Shopify website. When you click on the website, it will ask you to enter your credentials. Fill in your username, password and click on the log in option.

In case you want to learn proper way to setup Shopify, read this article: How to Set Up Shopify Store for Your Dropshipping Business

Step 5: Adding Google Analytics Tracking Code to Shopify Account

After logging into your Shopify account, go to the online store option in the left navigation bar and choose the preferences option. On the “Preference” option in Shopify, locate Google Analytics in the list and paste the tracking code. 

Step 6: Revise Your Code for Any Mistakes.

As soon as you paste the Google Analytics tracking code, an authentic code will generate with UA in its prefix. The code generated signifies that you have successfully integrated Shopify Google Analytics.

Step 7: Turning On eCommerce Tracking in Google Analytics

When the snippets are connected, you have to enable eCommerce tracking in your Google Analytics account. 

Google Analytics allows its users to track their eCommerce shop using two different tracking options. Firstly, basic eCommerce to monitor revenue and transactions. Secondly, enhanced eCommerce to track visitor’s behaviour.696969

Step 8: Enabling Basic eCommerce in Google Analytics

Head to the admin option in Google Analytics and select the view option. In the view menu, you will find an eCommerce setting that you have to turn on. Once you turn on the button, basic e-commerce will get enabled.

Step 9: Enabling Enhanced eCommerce in Shopify

Go to the admin option and search for the Google Analytics option to enable the enhanced eCommerce option in Shopify. When you will click on the preferred option, turn on enhanced eCommerce for the list shown and the enhanced eCommerce option will be enabled. 

Step 10: Verify Shopify Google Analytics

You can verify Shopify Google Analytics in two ways. Firstly, you can access Google Tag assistant or secondly, you can select real-time reports to check whether the integration works in a proper manner or not. Using either of the 2 options will help in detecting any future issues too.

That’s all you need to integrate Shopify Google Analytics snippets!

Wasn’t it easy to integrate Shopify and Google Analytics? Integrating these 2 platforms, you can do wonders for your eCommerce business. Such an integration is a great step towards managing and accumulating information that may help improve your way of approaching customers.