Klaviyo owns the same name as the company that created it. It was founded in 2012 by Andrew Bialecki. Their mission is to grow businesses all over the globe. It’s proven to drive billions of dollars of revenue for both small and large brands. The company has over 50,000 clients that use their software to enhance marketing strategy.
This platform is created to optimize the way a company uses emails and SMS to communicate with customers. It can automate many marketing processes in a business using its pre-built forms and templates.
The app is great at collecting customer information to personalize product recommendations. Users can utilize this collected data to build lookalike audiences for better ad targeting on social media platforms.
Klaviyo can be integrated with over 100 tools such as Facebook, ShipStation, and Smile. Also, their reporting feature can be leveraged to analyze the effect of their marketing strategy better.
Though it’s free to install, how much one has to pay for using it depends on how many email and SMS messages they plan to send out over the course of one month.
They have a calculator on their website that can figure out how much the platform will cost a business. With the current model, start-ups are the ones that pay relatively less while large corporations often get custom deals to save money.
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