As superficial as it may seem, the look and design of the store are not just to serve the purpose of being an eye candy. A structured and aesthetic layout with a pleasing color scheme can do wonders to make your website look and feel great!
For starters, the store design gives the first impression to your customer. It shows how the shopping experience can be. Also, if your customers love the design, they will have a good impression of your store and will more than likely make the purchase which leads to more conversions.
Anyway, you wouldn’t want to walk into a store that is untidy and looks mediocre, right? Just like that, an online store’s design can attract or repel a customer.