Postscript was launched in 2018 by Adam Turner, Alex Beller, and Colin Turner. It is an SMS marketing software for Shopify. TechCrunch has called it the MailChimp for SMS. And with their popularity among thousands of businesses, that might be true. In the beginning, Postscript focused on one-way broadcasting for existing Shopify customers. But now, the app has made its way into two-way interactions. Customers can send reviews, manage subscriptions, and complete re-orders through the app. These interactions are an innovative way to increase conversions and maximize the return on investment.
Postscript allows building subscribers through channels like landing pages, checkout, third-party integrations, pop-ups, QR codes, etc. The app syncs data from Shopify in a few simple steps. Afterwards, it uses the data for highly targeted marketing campaigns and segments customers to target them according to their data.
Besides, it quickly automates SMS marketing campaigns. Their automation technology sends messages based on consumer actions. For example, it can send targeted messages right after cart abandonment, new purchases, and much more. Although there are default automation templates, it’s possible to create a custom one for better results. Other than this, one can add eye-catching photos and GIFs to the SMS campaign.
With Postscript, it’s possible to schedule SMS campaigns and have a Safe Send feature. There’s no need to worry about sending too many messages as it enables us to monitor the whole campaign. From tracking open & click to the revenue – it gives detailed analytics for the store owners. When it comes to legality, Postscript makes sure whether the SMS marketing campaign is compliant with TCPA.
Customers can unsubscribe at any time from the campaign. They only have to reply to the messages with “STOP.” Postscript integrates with other tools that users might have on Shopify, including email marketing platforms, social proof tools, web push apps, billing & shipping notifications, support apps, pop-ups, etc. For Shopify Plus users, Postscript offers premium account management and help with onboarding.
The app comes up with a 30-day free trial. After that, it becomes a paid tool that may cost anywhere from $25/month to $500/month.
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