PushOwl was launched in 2018 by Shashank Kumar which adds a new marketing channel to the Shopify store. The app sends push notifications that show up on the mobile or desktop screen of potential customers. Prospects don’t have to open an app or email to see them. That’s how they’re five times more visible than email. With push notifications, store owners can keep in touch with customers. Not only this, they can make them leave a review after they have purchased a product and remind them about their abandonment cart. Besides, the app notifies customers about the status of their orders. Other useful notifications to send are discounts and alerts when the product they’re looking for is back in stock. These notifications prompt prospects to take action.
Push notifications are highly visible and they can drive a huge amount of revenue when users leverage it the right way. PushOwl streamlines the process of reaching out to customers through push notifications. Other than this, the app can offer an effective cart abandonment strategy as it requires customers to use a browser like Chrome, Safari, Firefox, Edge, etc. With this app, it’s easy to set up an automatic sequence of push notifications that will lead customers back to their cart. eCommerce businesses lose billions of dollars of revenue because of cart abandonment. With PushOwl, anyone can mitigate some of that loss.
PushOwl is a direct marketing strategy that can make promotions more visible to customers. They don’t have to open their email or check the website to find out about discounts and coupons. With a discount notification right on their screen, they can buy products on the spot. PushOwl also makes it easy to get subscribers. Prospects get a prompt on their browser to fill in and store owners can build a subscriber list just as they would for email marketing. Along with this, retargeting those visitors who leave without any action may level up the whole marketing game.
With PushOwl, it’s possible to build an unlimited subscriber list and send up to 500 notifications per month. Most entrepreneurs import subscribers from other sources like Firepush, Aimtell, Hextom, iZooto, and OneSignal. Just like them, one can also use Shopify Flow and segment subscribers for a targeted campaign.
When it comes to customer support, PushOwl is nailing at it because their staff is passionate enough for young business owners. They also help large enterprises scale their campaigns and revenue. Although PushOwl is free to install, it also has a paid $19/month business plan.
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