The app was created by a company called Yotpo which is committed to providing brands with everything they need to create a great customer experience. It was founded by Thomas Tagrin and Omri Cohen with the mission to accelerate the growth of eCommerce businesses with solutions for customer review, visual & SMS marketing, and loyalty referral programs. This company has grown over the course of 10 years and now operates in 3 different countries.
Yotpo is one of the leading marketing platforms that collects customer feedback in the form of reviews, photos, and questions. It is currently used by some start-ups such as MVMT, Steve Madden, and PuraVida bracelets. Surprisingly, all of them have seen immense growth in the past few years.
The best things about this app is the company’s partnership with Google that boosts the site’s traffic and SEO ranking. One of its built-in features lets the user share their best reviews on Facebook and Instagram to build a better brand community on social media.
It has one of the best free plans available on any tool. That’s true because of the fact that a lot of their best features are included in it. A few such features include:
1) 200 extra review credits for the first month
2) Automatic request emails that are proven to collect a good number of reviews
3) On-site widgets that can be utilised to display customer feedback and photos along with ratings.
If even that isn’t enough for someone, they can buy the paid growth plan which includes tons of exclusive features. It consists of 2-in-1 reviews so that a customer can simultaneously rate both the product and the store, photo reviews & coupons which will motivate other buyers to leave a review as well, and many more.
The paid plan starts at $19.99 per month and can be more, depending on how large a business is and which options they plan to use.
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