Shopify vs Etsy: Which is the Better eCommerce Platform in 2021?

Shopify vs etsy ecommerce comparison which is better
Shopify vs etsy ecommerce comparison which is better

Shopify vs Etsy – which one? Are you guessing that for hours? Haha, I knew it. See I read people. Just kidding! 

Now that you have searched that, I’m here to tell you the difference between both platforms. 

For small independent sellers, starting an eCommerce store is no less than giving wings to their own dreams and passions. 

For big business owners, eCommerce is about scaling the business to another level. In both cases, these 2 eCommerce website builders make these ambitions possible. Let’s what Shopify and Etsy is capable of.  

Shopify Vs Etsy – Which is More Powerful? 

Shopify Overview

Here comes one of the most popular eCommerce platforms that allow both small and big businesses to position their products in the market. It prides itself on “All the features you want, none of the hassle,” and it’s true to those words. 

Brand and customize your online store

shopify vs etsy which is better

Simply put, you can build your store just the way you want it to look. 

Setup A Mobile-Ready Shopify Store

A majority of customers make purchases through their mobile phones. With Shopify, you can customize how your store looks on mobile devices. 

100+ Payment Gateways

It supports payments ranging from Bitcoin to PayPal. 

Supports Multiple Languages and Currencies 

The world is interconnected, so why should your store be restricted to just one region and language interface? 

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Etsy Overview 

Etsy has a wider appeal to sellers who have artistic goods like craft supplies, handmade journals, delicate jewelry, and vintage items to sell. It’s more centered on handcrafted materials than machine-made mass goods. 


Etsy buyers always look for something unique and intricate. So, if you’re a seller looking for an audience who would purchase the artistic goods you’ve spent hours pouring your dedication into, Etsy is the place! 

Featuring Items

Featuring items is a great way to highlight 4 listings that you especially want shoppers to see on your homepage. These listings will appear just above your shop announcement.

Etsy Ads

shopify vs etsy comparison

Don’t lose your wonderful craft in the world of rankings. Etsy Ads allow you to promote your product whenever a customer looks for it.  By the way, you should know that the first row of the search results on Etsy is almost always filled with ads. 

Personalized Storefront

You can make your Etsy storefront as detailed, unique, and attractive as possible. The more personalized your storefront is, the more memorable it would be for customers. 

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Shopify Vs Etsy Comparison 

Benefits of Shopify

  1. Intuitive and easy to set up
  2. Hundreds of integrations to choose from
  3. Low page load time, which means more visitor retention 
  4. Mobile storefront is easily modifiable 
  5. SSL certificate and PCI. In simple words, high security and reliability 

Benefits of Etsy

  1. Supports detailed and artistic storefronts 
  2. Large demand for handcrafted goods and gifts 
  3. A positive and friendly Etsy Seller Community
  4. Etsy’s algorithm supports new listings and sellers
  5. No competition from mass-produced goods

Shopify Advantages Over Etsy

Customizable Templates and Ease of Designing 

When it comes to designing your storefront, Etsy offers a more rigid structure. This rigidity might make it difficult for your store to stand out. 

On the other hand, Shopify offers a huge range of customizable templates that you can leverage to create a strong brand image and attract visitors. 

Domain Name 

On Etsy, you don’t really get a personal domain name. Instead of that, your domain name looks something like this: 

Shopify gives you control over your domain name. You can make it as funky or as professional as you like. It’s all up to you. 

Payment and Transaction Fees

Etsy’s transaction fees and payment processing fees can cut a lot of profits when you make a sale. Here’s something that would make you say, “oh, this is definitely a lot of fees.”

Usually, Etsy charges a 5% transaction fee (this fee goes to Etsy), plus a 3%+$0.25 payment processing charge (this fee goes to your payment provider like PayPal, ApplePay, etc.)

Whereas Shopify is our knight in shining armor because it offers a 0% transaction fee, which means FREE whenever you use Shopify Payments. And, there will be a payment processing fee of 2.2%+$0.20.

Customer Support

Etsy has a neat help forum. However, it lacks quicker customer support. If we talk about Shopify, it has 24/7 support, so you can call them up at 3 a.m. when you’ve imported the wrong product and messed up the storefront after drinking the fourth glass of vodka. (Yeah, they’ll understand.) Their customer service makes them one of the best eCommerce platforms out there. 

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Etsy Advantages Over Shopify

Bring in More Customers

Shopify is used for advanced SEO because you own your domain name and are very much responsible for driving the audience towards your eCommerce store. 

Since Etsy allows customers to search for products from its main homepage, you don’t really have to spend time making your store rank on Google because you don’t need to. It will be indexed within Etsy itself, saving you from the hassle of SEO. 

Ease of Usage

Shopify has a wide range of things to set up before you finally get started. On the other hand, Etsy provides a neat and clean surface for you to begin your eCommerce store. You can invest your time into your craft rather than spending a lot of time setting up the store.  

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Shopify vs Etsy Pricing Comparison

How Much Does Shopify Cost?

etsy vs shopify pricing

The Shopify eCommerce builder comes with 3 different plans to meet your eCommerce needs: Basic Shopify, Shopify, and Advanced Shopify. Please note that the stated prices are in US Dollars and are not inclusive of state taxes.

Basic Shopify

Cost: $29 per Month 

The basic package is pretty much amazing for people who are just getting started with their online business.

There is no need to overspend and go for Advanced plans for those who have just started their eCommerce business until you know that you have a solid customer base.

Shopify Standard Plan

Cost: $79 per Month 

This plan is made for sellers who have been selling online for quite a while ago and is best suited for sellers who have an international presence.

Advanced Shopify

Cost: $299 per Month 

This plan is for those eCommerce sellers who would like to expand their business to a large audience and already have a strong customer base. 

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Additional Plans Offered By Shopify

Shopify Plus

Cost: $2000 per month 

This feature is absolutely expensive and it’s not really required until you need complicated advanced features. Besides, it is mainly present for high revenue-generating businesses so that they can integrate large and personalized tools.

Shopify Lite 

Cost: $9 per month 

Shopify Lite is amazing because it allows you to pop that ‘Buy Now’ button for all your products on different websites. Customers can quickly checkout in a few clicks. This feature definitely backs Shopify’s title of being one of the best eCommerce platforms out there.

How Much Does Etsy Cost? 

Etsy screams “budget-friendly” when it comes to pricing but with a slight twist. It has minimal upfront costs and has no monthly fees for its standard plan – only the listing fees, transaction costs (5% of the total cost of the bill), and payment processing charges (3%+$0.25)  applied to products.

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Make sure to create a note of the transaction and payment processing charges because they might add into a large sum fairly easily. 

If you need more features for your store, you can upgrade with Etsy. The Plus plan costs $10 per month and gives a wider set of tools like connecting a custom domain, listing and advertising bonus, cart notifications, and much more. 

To have a detailed overview of pricing, you can have a look at their Etsy fees & payment guide.

Shopify vs Etsy – Which is More Affordable?

When it comes to payment plans, I believe Shopify is the best eCommerce platform out of both these platforms as it has zero transaction fees and your profits won’t get cut.

On the other hand, if you go for Etsy, you may not be able to generate the level of profit you would like to make because of its transaction, listing, and payment processing costs combined. 

After analyzing Shopify and Etsy’s key differences, it leads us to think about how we can set up these stores for our eCommerce business.

Setting Up Your First Shopify Store

Setting up Shopify can be very easy. Follow me for a quick tutorial on how you can set up your own Shopify store. 

  1. Register for Shopify
register on shopify
  1. Fill In the Details
filling up details on shopify
shopify sign up tutorial

Tada! Now you will be able to access your brand new dashboard. 

  1. Add In Your Product Or Import Product 
how to import a product on shopify

If you’re selling your own products, you can manually add in the products. If you’re a dropshipper, you can import products using Google Chrome Extensions. It totally depends upon your business. 

  1. Customize How Your Store Looks 
product customization in shopify
setting payment methods in shopify
  1. Set Your Payment Methods
shopify billing method

You will find a range of payment options that you can set up with Shopify, choose the one you and your eCommerce business is comfortable with. 

setting shipping rates in shopify
  1. Set Shipping Rates
shipping and delivery in shopify
how much margin should we take in dropshipping?

You can click on manage rates and set your rates accordingly. 

shopify vs etsy sign up tutorial

And that’s it! You’re done setting up the basics of your Shopify store. 

Setting Up Your First Etsy Store

  1. Visit Sell on Etsy
  1. Register,  Locate ‘Sell on Etsy’ and fill in your details
etsy sign up tutorial
how to sell an art on etsy
setting shop preference in etsy
  1. Name your Store
naming your etsy store
  1. Add In Your Products 
add products in etsy

So first, you need to add in at least 1 listing to set up your store. 

how to add a new listing in etsy
adding listing detail in etsy

And scroll down to fill in more details. Once you finish filling in all the details, you will be able to move to the next step. Don’t worry, the detail filling process isn’t difficult at all. Just mention the specifications and you’re good to go.

  1. Add Payment Methods and Fill in Additional Details
setting up payment method on etsy
  1. Set Your Billing Method
form of payments in etsy

With this step, we know how to register and set up an Etsy store. Once you go through the process of setting up a store on Etsy, you can customize other details like your store bio, add sections, create policies, and much more. 

Shopify Vs Etsy – Who wins? 

Both Shopify and Etsy are one of the best eCommerce platforms available in the market. The winner between the two totally depends upon your business needs.

If you would like to have a professional and self-managed store where you’re in control of its designing, SEO, and structure, Shopify is the clear winner. 

And, if you prefer following a structure, sell your artistic pursuits, and spend less time thinking about product visibility, you can go for Etsy! 

The two eCommerce platforms can be amazing in their own features and capabilities. So, it all boils down to how you can leverage either to make your eCommerce business successful.  

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