Trust badges are arguably one of the most important considerations for an online store. In the world we live today, shoppers prefer shopping online instead of going to a store.
The only problem they suffer while online shopping is the mistrust between the customer and the online retailer. To deal with this problem, you need to assure your clients of the products you’re selling to them.
Simply put, it is essential to include trust badges in your online retail shop to increase sales and create trust.
Best Trust Badges for Shopify Store
There are different types of trust badges that you can include in your Shopify store. Let’s look at some of the most suitable ones:
Safe Checkout Badge
A safe checkout badge is the seal given when one signs up with a company that provides an SSL certificate (Secure Socket Layer).
SSL certificate means that your internet and all data shared across that internet is safe.
Adding a secure checkout badge to your Shopify store assures your customers of their safety on the website. The most known trust badges are from Symantec that are easily identified as VeriSign, Norton, or LifeLock.
Here are some of the trust badges you might wanna know about!
Accepted Payment Badges
Nothing gives customers more confidence than seeing a brand they are familiar with. This explains why accepted payment badges are important for your e-store.
Including payment options like MasterCard, Visa, PayPal, and American Express in your store instills confidence in your website visitors.
According to findings of research conducted by conversion XL – familiarity translates to a feeling of security.
Another good thing with these trust badges is that they’re freely available and also easy to get. You can place these buttons on your payment page or in the footer of your website.
Third-party endorsements show the credibility of your business, which involves an application and a proper review process. Yes, without that, you can’t get that batch.
Although you might have to put some extra effort into getting this batch, the struggle would be worth the payoff as these badges can have a drastic impact on your conversions. They signal to your potential customers that you’re a trusted dealer and other customers have had a good experience shopping on your online store.
Better Business Bureau Accredited Business and Google Customer Review badges are fine examples of third-party endorsement badges that you can add to your Shopify store.
Free Shipping and Returns Badge
The free shipping and returns badge is another free trust badge. This reduces buyer friction lowering the element of risk. It enables your customers to know that you offer free shipping or returns through your online store.
The Free shipping badge has a lot of flexibility when it comes to placement since it’s compatible with an array of places across your Shopify store.
You can add it on all “Add to Cart” and “Checkout” pages, Homepage, Frequently Asked Questions page, or on a dedicated Shipping, and Returns page.
Adding free shipping and returns to your site shows that you believe in the quality of the products you deal in and also value your customers.
A Pro tip: If you’re considering adding one of these badges to your store, make sure you add this along with a Moneyback-guaranteed match. If you do so, you would be thrilled – the conversion will be as high as Burj-Khalifa!
Moneyback Guarantee Trust Badges
Money-back guarantee badges are also referred to as “Homemade Special.” These badges are totally free and help you build great trust with your customers. They are easy to make, so you can simply make one yourself.
Still, if you don’t have graphic design skills, you can find downloadable versions on the internet. This badge doesn’t provide security to your site like the SSL but in some way it convinces your customers that you’ve got them at heart.
How to Add Trust Badges to Your Product Page On Shopify
Let’s begin by adding the trust badge on your Shopify product page. You can do it manually or using codes. So let’s look at the manual way.
Manually Adding Trust Badges to Your Product Pages
This is the simplest way to add a trust badge to your product pages. You just edit the product page and add a trust badge to it with just a few tweaks here and there. Anyone can do this by simply putting a badge image on your product page.
First, you wanna upload the image to your Shopify store:
After adding it to your product page, your page might look like this:
How to Add Trust Badge Under Add to Cart Shopify Product Page
There are 2 simple ways to add a trust badge under ‘add to cart’ on your Shopify product page. The first is via the Shopify theme and the second is using apps.
So let’s look at each of them.
Add Trust Badges Under Add to Cart Button Using Shopify Theme
Step 1: Log In to Your Shopify Store
Step 2: Click Themes
Once you click on Themes, you will see a window like this:
Step 3: Go to the Action Button and Press Duplicate
Step 4: Click Action Again and Edit Code
From your list of themes, identify the theme that‘s currently set for your store, then press the ‘Edit’ code.
Step 5: Edit the Main Product Snippet File
From the Snippets folder, search for product.liquid. You can simply type ‘product.liquid’ in the search bar.
Step 6: Use the Find Feature to Search for ‘form’ In The Coding Area
This could be a tricky step, so get this right!
Look for the code like the one below. Make sure the line has an ‘Add to cart’ button added. Ensure that you don’t forget the closing </div> on the next line.
Step 7: Use Code Examples From the Shopify Articles
Open a Shopify article (Meaning visit the link provided to you here) and copy-paste the code inside the code you just found in the previous step i.e. The product-form code snippet.
Step 8: Click Save
Don’t forget to save the changes and preview your product page to ensure if everything’s right.
Add Trust Badges Under Add to Cart Button via Apps
If the above steps seem challenging, you can still add trust badges using the following apps:
Developed by Booster apps, Trust Hero is well-programmed to help you gain potential trust and sales. To install badges and icons, just install the app and it will guide you through the process.
Most customers spend less than five seconds deciding whether they want to spend time on your site or go for another option. TRUST’s seals improve customer confidence on your site and the urge to stay for long. The app also lets customers write reviews and display the same on your store.
Another promising app to aid you in reducing customer doubt while operating on your store is McAfee SECURE. It is run by Mcafee and super suitable for small online shops.
Probably, that’s why it can grab attention and make customers believe that your site belongs to the SECURE web. By the way, you can also scan for malware or viruses with this app.
How to Add Trust Badges to Shopify Checkout Pages
The Checkout page is the last page on your Shopify store where you want to add trust badges. Come along with me to know how to add trust badges to the Shopify checkout page.
- Go to the settings page on your site.
- Go to the checkout settings.
- Look for and press on the “Customize checkout” button.
- Once you click on the above button, you will be in the Shopify designer area, where you can edit any page of the store. Go ahead and click on the drop-down you see on the top left corner of the page and select Checkout from it.
- Once you are there, you will see a screen like the one below.
- Click on the ‘Open’ checkout setting link you see on the left side.
- Now click on Select image in the Logo section.
- Click on Upload image.
- From your device, pick a trust badge (keep a trust badge png saved) and just upload it. Align the badge as you want, and there you go, your trust badge is uploaded on your store’s checkout page!
So finally, there you go! If you haven’t thought of adding trust badges to your Shopify store, it’s time you treat this as an urgent matter.
Whatever I’m saying about these badges is coming straight from my experience. Ever since I’ve used these, I’m seeing a positive change in my store’s statistics.
A 20% increase in sales and a 16% increase in customer conversion rate is not a mere achievement. If you don’t use any trust badges on your store currently, let my case be a motivation to you.
I hope you’ve found this article helpful. All the best for future endeavors!