Do you know the basic rule of business? Well, it’s what you sell matters and having winning products is the key to owning a successful venture. So if you want to go into the eCommerce market, you have to be very careful while choosing a niche for your online store.
So I’ll be going through all the steps you need to take to ensure you pick the right products. Along with that, I’ll let you in on my favorite platforms to look for items and give you tips on how to make the correct choices to fit your brand.
Buckle up and take five minutes to understand how good dropshippers find winning products for their business.
5 Platforms Where You Can Find the Winning Products for Dropshipping?
One thing you must know is that almost every online shop has a list of winning products. The problem for most entrepreneurs is that they don’t use this section reasonably enough.
I’m sure you’ve heard from friends that dropshipping can’t be successful because everyone is selling the same thing.
However, I’ll disagree with that. If anyone can sell similar types of products and earn money while doing it, that means with a little bit of research, and you will be able to do that.
So let’s take a look at the best platforms you can use to find suitable products.
Amazon Best Seller – World Most Renowned Platform
This is of course a self-evident choice but I must articulate my reasons. There are a lot of great things that come from going on the most popular platform first.
For example, here’s the list of best-selling and winning products that gets refreshed every hour, so you will also have the newest data. Of course, seeing that this is Amazon we’re talking about, you will find many branded products like Nike, Lego, Apple, and so on.
However, it doesn’t mean that there is a lack of non-branded products on those lists. And guess what? That’s what exactly you’re looking for.
Your job here is simple – try to find the most popular generic items, then figure out if they can be found on Oberlo.
From there, the idea is to take that product and begin selling it on your own. To put it simply – if they’re best sellers on Amazon, they can be the same thing on your website.
I assume that you’re probably thinking: “I can’t compete with the biggest online retail store in the world – people already know it, trust it, and their prices are a lot better.”
Bonus Tip: A Little Secret About Dropshipping You Should Know
“One of the key things about sales is proper branding. Many times, people are not buying the winning products, they are buying the winning brand.”
So, why will people choose your store instead of Amazon? Because they want to feel a part of your company, they connect to your message and look to sharing their support with the world. One thing to remember here is whenever you find a product, don’t use the same name as the manufacturer, come up with your own and build your image around it.
For example, look at leggings. You can find generic pairs for $10 – $15 max. Still, most people prefer to buy the ones from Nike and pay the additional $30 – $40. Why do people do that? It’s simple – they love the brand, and they want to be associated with it.
The same strategy can work for your store. Take a generic item but create an enticing brand behind it and then start selling it.
Wish – A Great One to Find Winning Products for Dropshipping
Here comes another eCommerce platform that is extremely popular and features its best winning products along with sellers. It may look impossible to you but plenty of people shop on Wish. Along with this, they even leave reviews and comments on the products.
With Wish, it’s a bit more challenging to find the same best-sellers but plenty of their most winning products are generic. This makes it easy for you to feature similar effects on your eCommerce store.
One exciting thing about this platform is that most items are designed to be impulsive. Such things would be great to market on social media platforms like Facebook and Instagram.
Remember, whenever you’re looking through Wish, make sure to search for colorful, fun, and unusual items as they are the ones that we can call winning products. Always remember, you want something that will catch the eye of the customer and make them think – “Oh well, this looks cool; I guess I can spare $10 for it.”
Take A Look At Your Competition to Find Winning Products
Spying on stores similar to yours is always a great idea. Find successful eCommerce stores and take a good look at what they’re selling. Even if you can’t find the same thing they’re offering, you can still get ideas from their success.
For example, suppose you’re starting a store in fashion. In that case, you can look for current trends by visiting a popular fast-fashion store like H&M.
The most important thing is to find success online shops in your niche and try to get the best out of what they’re doing. The more you go through the competition’s websites, the more you will find patterns and connections among the very best.
Look At the eBay Watch Count for Winning Products
A watch count is a great tool that can help you figure out what products to sell on your website. It lets you see what the most popular items on eBay are.
You can search based on a keyword connected to your store or niche. To get more specific results, you can go with a more detailed description.
I’ll give you an example. If you have a store for fitness bands, you can look just for that and see the watch count. However, if you’re looking to introduce a remarkable variety in your store and you’re wondering if it’s popular, you can search for “tube fitness bands” and see how that’s doing on eBay.
It’s probably obvious, but the best items for your store are those with the most views. Keep in mind that the more specific your search is, the fewer views the products will have. That’s completely normal since most people don’t go into specifics when looking for an item.
Oberlo – Another Spot to Find Winning Products
Oberlo is the gateway to the thousand of products that can be found on AliExpress. Along with having access to one of the biggest eCommerce stores globally, you can also see the most popular items in the last month or half a year. That means you can check if the product is a current trend or a continuous success.
Moreover, you can see a lot of different metrics on each item. You can also find out how customers rate a product by looking through their comments on what disadvantages.
Other statistics include import, which gives you information that tells you how many other stores are selling that exact product, including how many have just launched in the last month.
You can check how the product has been doing for the last 30 days from the order numbers. That helps you determine whether it’s a current trend or a dying one. It’s important to figure that out since you don’t want to be stuck offering a product you can’t sell.
Type of Products You Can Pick for Your Dropshipping Store
There’s no way to find a product or a niche that will appeal to everyone. This means that picking the right demographic of customers is key to having a successful store.
Let’s take a look at some items that can turn your eCommerce store into a winning one.
Items Related to Hobbies Are the Winning Products
Suppose you ever met someone that is really into a hobby. In that case, you know that they’re the obsessive types that will buy anything for their pets – stickers, tools, equipment, merchandise, etc.
Many of them are also willing to spend vast amounts of money, so if you target the right group and offer an item that’s appealing to it, your store will do very well.
Products That Appear to Business Customers
There are great customers – they usually buy in bulk and they often turn out to be recurring customers. So if you build a good reputation with them, they will bring in cash for the long haul.
However, you should be on the lookout for a couple of things if you decide to offer business-related products.
One of them is trying to offer items that appeal to the broader public and corporations. Also remember, keep in mind that price is significant to business customers, so always charge pretty.
Repeat Purchase Products
If you sell items that are disposable or are often in need of replacement, you get recurring revenue, and that’s great for any business.
However, it’s important to remember that you won’t succeed selling things that can be bought from any store, so your products must be hard to find and need to be replaced frequently.
5 Tips to Find the Winning Products
So far, we’ve got two things out of the way – where to find the items for your shop and which entity will be successful. But still, I’ve a lot more tips for you, so stay with me for a good climax.
Find Products with No Advertising Restrictions
Facebook and Google forbid advertising products related to the tobacco industry, adult content, and even face masks, but the list goes even further.
So make sure you read their terms before buying a product.
With most eCommerce stores, ads are a huge driver of sales. You don’t want to sell items you can’t advertise on these two most prominent advertising platforms.
Try to Solve A Problem with Your Product
People are always looking for ways to make their lives easier. Some of the most successful business ideas ever are based on that notion. Think of washing machines, robotic vacuum cleaners, and so on.
I’m not suggesting starting selling household supplies but rather being on the lookout for products that help clients save time and energy.
Hard to Find Products
Look, you don’t want to be selling batteries online. Why? Because you don’t like to offer a product that your customers can purchase at any store that’s close to them.
If you want customers, you have to offer items that are not easily found in their area. In such a case, they’re willing to pay as well as wait for the shipping patiently.
Here’s an example. Imagine you’re looking for a witch costume. Every store you find that sells Halloween-themed items will have one in stock, so you can drive up to it and purchase what you want in minutes. But let’s say you want medieval knight armor for the holidays – well, you can’t find it anywhere close to you, so you’ll be happy to order online.
Don’t Sell Overpriced Items.
Online stores rely heavily on impulse purchases like dog leashes, neck pillows, necklaces, and phone cases. Those are products that usually cost anywhere from $10 to $50. The price should stay within that range as well if you want to have a successful store.
If you’re wondering why, the reason is quite simple – customers won’t be willing to give $500 or $1000 to a fresh online brand. If they are eager to spend that much money on an item, they will be looking for a firm with a reputation in the space.
So stick to what’s known to work – smaller and cheaper options that clients purchase without a lot of second-guessing.
Look for Marketing Potential
Marketing is the biggest driver of sales for an eCommerce store. Since you’re not well-known already, your business can’t rely on organic reach or reputation. Therefore, you have to rely on a well-executed advertising campaign. For you to have one such, you must offer a product that is easy to market.
To determine whether a product has marketing potential, try to brainstorm what kind of ads you can run with it. Can you do blog posts about it? Would it be suitable for a cute promotional video?
If you can’t find ways to market it, this product is not the right fit for your store.
Some Trending Niches to Find Winning Product in 2021
Every month and every day, trends are changing. In a year, you can’t predict trending topics. But as hard as it may be, it’s not an impossible task.
There are just several things you have to consider – what’s happening in the outside world, how is that affecting the eCommerce space, and what trends are likely to linger for longer?
For example, 2020 was the year of staying at home. Naturally, people were looking for things to do – puzzles, board games, DIY kits. Along with that, they were looking for ways to stay active and in shape while being at the house at all times. That led to a spike in the sales of gym equipment.
For now, things look the same because of constant lockdowns. You’ve got to stay inside or find other stuff to do. When else would be the right time to get into product niches? You might not know this but a lot of things seem to work well.
While at home, many people were looking for ways to treat themselves. Many women were drawn towards more extended beauty rituals because non-covid days didn’t give them enough time. This will lead to purchasing the face and foot masks, crystal rollers, and nail polish supplies.
This market will continue to grow in 2021, especially as the warmer months are approaching us.
Health And Fitness
This pandemic made many people realize how essential health is for survival and how vital it is to stay in good shape.
With limited opportunities to go outside or visit a gym, many customers opted for purchasing things like jump ropes and a yoga mat to exercise at home.
Tip: Due to the increased interest in wellness, many people started taking different supplements for the added health benefits as they believe high immunity would save them from corona.
We do everything through the internet these days – online school, work, and even swimming lessons.
What enables us to do that? Devices. And as we spend more and more time on our smartphones, laptops, and tablets, we naturally start buying accessories for them—things like new cases, skins, longer charging cables, and even wireless headphones.
The intelligent home niche has also expanded as more people are looking for ways to automate their homes.
Home Décor And Furniture
Staying at the house all day can make you think – “Oh man, this place needs some serious renovation.” I can tell you, that’s what my neighbors have been thinking all quarantine.
While being stuck at home, many people began doing renovations – They went for changing furniture, buying new decorations, and these sort of other home decors.
This spiked the interest in the décor niche, which is especially great for an eCommerce store because most of the items are small and light. Not only this, but they’re also cheap and qualify as impulse buys.
People who have pets are similar to those who have obsessive hobbies. Meaning, they’re willing to buy anything for their animals – cute toys, new snacks, exciting clothes, you name it, they will buy it.
The good thing is that most of those items are cheap and people shop them without thinking much. This niche has been successful for quite a while in the eCommerce space, and I don’t see it dying anytime soon.
The Bottom Line
All in all, if you want a successful online store, you must sell the right products. Nothing matters as much as the product you’re selling. You can have a great marketing campaign, a great website, and reliable customer service. And guess what? All of that won’t matter if you’re offering crappy products.
If you want to have a winning company, my advice is – take your time, research the space, and do everything needed to make things work. If one item fails, don’t linger and move on to a new one.
If you’ve followed my advice carefully, you’re gonna make the correct choice right from the start.